Vietnam'S Footwear Industry Is Facing "New Growth"

Lefaso, the leather and Footwear Association, said 2015 would be an important year for Vietnam's footwear industry, because they might get a tax-free offer to enter the ASEAN market.

ASEAN members include Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Kampuchea, Laos, Burma and Vietnam.

Countries have promised to implement this year fully.

The economic community plans to set up a single market and production base.

Manufacturers and brands of ASEAN countries will have access to the 600 million ASEAN consumers.

In the commentary at the beginning of 2015, Lefaso Secretary General Phan Thi Thanh Xuan said that Vietnam sold to ASEAN countries last year.

The total amount reached 1 billion 800 million US dollars, and the growth prospects of ASEAN economic community will be stronger.

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Recently, Spanish fashion brands have set up large stores in the world. Zara, Mango and Desigual are not only fast developing, but also increasing in scale.

Zara is preparing for its largest store in New York next to the New World Trade Center. It is scheduled to open in early 2015. At the same time, the brand will be ready for large stores in London and other world cities next year.

In addition to international expansion, Zara has also opened large stores in the west of the country. This (2014) 9 months ago, it has set up more than 230 direct outlets in over 50 countries.

Zara group's overseas branches have also helped to increase employment in the West. The group spent 150 million euros on 2014 new logistics centers in western countries in the year of (8500), creating 8500 job opportunities, 1500 of which are owned by the western market, and 7% in sales in the 1-10 months, reaching 12 billion 709 million euros.

In addition, in recent years, Mango has been developing new markets and enhancing the growth of emerging markets such as Russia and China as the main strategy. In the near future, the target will be pferred back to Europe, and plans to set up large-scale stores in big cities such as Paris, Berlin, London, Lisbon and Milan to provide men's clothing, women's wear, children's wear, sportswear, underwear, baby, and accessories. A total of 40 large stores covering 800 square meters will be opened in 2014. In 2015, 28 large stores in Europe and 11 additional businesses in the West are planned.

In 2013, the turnover was 1 billion 846 million euros, net profit of 120 million 500 thousand euros, respectively, up 9% compared with 2012, and flag overseas sales accounted for 83% of total marketing.

Desigual also set up a large storefront as a marketing tool to enhance its popularity. In Madrid, Barcelona and New York, it is expected to move to the Americas in the near future, targeting the United States, Canada and Mexico.

At the same time, signed a contract with Palacio del Hierro group of Mexico department store, it is expected to set up 6 stores and 30 sales bases in its department store.

Desigual has sales outlets in 109 countries, 475 outlets, 2800 outlets in department stores, and more than 11 thousand multi brand stores.

In addition, Cortefiel, Pepe Jeans, Tous, Blanco, Camper, Pronovias, Shana and other Western fashion brands also follow the steps of the Zara group and actively open up overseas sales bases.