Shoe Company Order Fragmentation Is Becoming A New Format

Despite the steady progress of the ruble at the end of 2014, Russian experts also released a signal that ruble might continue to strengthen in early 2015.

But observers say that the ruble crisis is still going on, and that multinationals with rubles are still facing shrinking profits and greater uncertainties.

Obviously, for our exports.

In 2015, how to do well in the export trade is still not allowed to lose.

Insiders pointed out that

The current crisis situation or the decline in large foreign trade, Russia's

The smaller orders will speed up the delivery speed and shorten the payment cycle, so that the loss can be reduced if the rouble continues to depreciate.

Statistics show that the cold trade environment in recent years has led to obvious changes in the order of export enterprises.

A senior shoe industry veteran with more than 10 years of experience in import and export said that fewer orders, smaller orders and more fragmented orders are becoming new formats.

"Long single reduction into short list, large single split into small bills is also a habit of doing a long list, large single business test."

A Russian trade shoe dealer revealed that at present, the demand for Russian shoe market is seriously insufficient, and orders are substantially reduced. "Single piece", "customized" and other personalized products are good "expedient measures".

What is remarkable is that the "one-piece flow" production mode created by Dongguan joint garment is very useful.

According to the person in charge of garment industry, the production of a single piece of goods is only half an hour to complete the production of a product.

"Shorten the production cycle, achieve a small number of orders, in theory, one order can also be answered."

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Zheng Xiukang, chairman of Kangnai group, said that the overseas stores of Kangnai leather shoes have been arranged in more than 20 important cities in Italy, the United States, Britain and Australia.

The average retail price of each pair of Kangnai shoes is up to 70 US dollars in Kangnai stores in Europe and the United States.

In 2009, the total retail sales of Kangnai shoes in foreign markets amounted to about 200 million yuan.

In January 18, 2001, Kangnai's first overseas store opened in the busy downtown area of Paris, France nineteenth.

This is the first time that Chinese footwear enterprises have opened their own brand stores overseas.

According to the owner of the store and Zhang Lei, Ou Haili, in Italy, the top 150 leather shoes sold on the day of sale were sold out and empty. The local people exclaimed: Wenzhou shoes, which are comparable to the handmade leather shoes of Italy, are so cheap. They do not know that when the "150 dollars" are used, they will sell at least 5 pairs of shoes for Chinese general shoe factories.

Bare feet are not afraid of shoes.

Although Kangnai has opened more than a dozen stores in Vietnam, in January 2014, AOKANG shoes still chose their first overseas store in Vietnam.

The AOKANG overseas store, Royalcity, is located in VincomMegaMall, the largest commercial center in Vietnam in Hanoi, with an area of about 120 square meters.

Including AOKANG, Kanglong, red bird, RIIID and other brands in the store display and retail, involving footwear, leather goods and other accessories, the price is even higher than the domestic retail price, since the trial operation in December 24, 2013, the turnover increased steadily in a week.

According to AOKANG chairman Wang Zhentao, AOKANG will continue to increase investment in brand and R & D, "at present, AOKANG's market in China has gradually become mature and stable. Through cooperation with overseas distributors, AOKANG will expand its pace of development in Southeast Asia and Europe."

The outside world is wonderful, and the outside world is also very helpless.

Reporters wish that all the domestic brands going to sea can overcome all difficulties and create a new world, so that foreigners can come to China to sweep goods.

Believe it or not, reporters believe that there will be that day.