Analysis Of Visual Merchandising Management System For Women'S Clothing Brand

At the same time, when the brand's commodity strength, market power and sales force work together, a strategy is responsible for presenting the value of these three to customers.

The added value is seen by the customer.

This strategy is the construction of visual merchandising system for brand enterprises.

We usually call it "brand display management system construction", because commodity display is the most specific implementation result of the strategy at the terminal.

I remember when I was a full-time retail companies.

The Department Manager presented the first exhibition and training session to 30 team members.

Everyone has a completely different display professional knowledge and skills structure. Each person has different career concepts for display and training. No one can clearly describe the professional definition that he (she) is engaged in, which is very professional, which makes countless young people full of passion, and no one can accurately describe their specific functional goals.

Similarly, companies and relevant functional leaders have not specifically identified the relevant information to the team.

Similar enterprise cases are everywhere. The fundamental reason is that China's textile and clothing brand enterprises are still at the basic stage in the construction of visual merchandising system, specialized display and design talents are scarce, and experienced high-level visual management talents are few.

Even if the enterprises are willing to invest and cultivate, they often have no aim.

Therefore, I will clear the work of exhibition as follows: according to the needs of the company's business development, we should establish a modern exhibition management system, create a professional display team, and enhance the display performance and display the development of talents.

Very soon, under the guidance of this strategic goal, we quickly and clearly defined the tactical core of comprehensive display performance management, display business process quality management and vocational and innovative culture training.

Now, this team manages the display work of nearly four thousand retail stores nationwide, and its visual display operation level is regarded as a standard model in the same category industry.

The foundation for supporting the effective operation of the team in the enterprise is

Visual merchandising management system.

It includes the most important target management, post management and personnel development management in the visual display function of enterprises. Through the comprehensive performance appraisal mechanism around the core posts, we set up a set of display quality skills training and promotion system to ensure a reasonable post is responsible for the key business, and a comprehensive post training to protect the performance of post functions.

Goal determination -- display target management mechanism, organize division of labor -- display organization and post management, post performance - display KPI performance development management, key process - display key business quality management, training development - display training and promotion management, team culture - display team culture management.

In every work emphasis, the key words are "management".

Because many display practitioners tend to protect and develop the "display design expertise" as the core competitiveness, and think that making display is a visual theme that is created well, and a designer is a good designer, but it ignores the foundation of "Tong Shu".

In the era of Pan management, anyone who is active in the business market will have to attach importance to training their own "management skills", no matter whether your goal is to manage a team or a window.

In addition to the designer's role, visual merchandising managers in enterprises should become a "professional manager" who can effectively manage the overall business.