IKEA: Shopping In Shopping Malls Is Not Just A Shopping Experience.

As the weather turned cold, people reduced their outdoor activities, so shopping in the mall became a common choice for many people to go out for leisure.

In the mall, it's warm and shopping, but if the shopping mall is just a shopping place, people go there two or three times, believing that there is no interest in shopping.

Shopping malls should attract more consumers than shopping alone.

Act as

Shopping malls, IKEA shopping malls attract a lot of consumption every day, because it is not only shopping in IKEA.

In the IKEA mall, we will see different kinds of people. Some are sleeping, some are reading, others are having a meal, some are having a drink and rest. In short, you will find that many people here are not shopping.

The same is home shopping malls, incredibly home, red star, such as the large home market is much more deserted.

In fact, different business models bring different business results.

In terms of price and quality, shopping malls like IKEA obviously take advantage of popularity.

People may come here because of a meal, or they may want to find a place to rest and come here. They may also play with their children here, and more consumers will come here. When they see something they like or need, they will probably buy it even if they did not buy it at the beginning.

More humane marketing mode, attracting more popularity, and the increase in popularity will certainly increase sales.

Humanized shopping experience is worth learning from many shopping malls.

The purpose of strong marketing, many times can not be accepted by consumers, a simple deal can not give consumers the pleasure of shopping.

Today, e-commerce is so prosperous that offline shopping malls must take advantage of their advantages to get rid of the threat posed by e-commerce.

The biggest advantage is the reality of the consumption process. As a shopping mall, we should highlight this advantage and enrich consumers' shopping experience in various ways, so that consumers can understand the difference between buying and selling online, but get more shopping experience.

Come to the mall if only

That is not much different from online shopping. Compared with online shopping, it is more convenient for consumers to feel that shopping malls are not only shopping, but also playing around and shopping. Only in this way can they highlight the value of shopping malls and make the shopping malls more profitable.