Is Entity Retailing Introducing Online Payment To Help Oneself Or To Get Married?

This year's "double 12" war is burning from the online to the offline. The Alibaba jointly includes a number of hypermarkets, convenience stores and chain stores including Century Lianhua, Wuming, the whole family, Wanning, 85 degrees, seabed, pizza hut, etc., and launched the use of Alipay wallet payment to enjoy the 50 percent off discount activities of the whole merchandise, with a maximum ceiling of 50 yuan.

Although this has attracted a large number of tourists from the physical stores, the situation is frequent in the actual operation process, including large-scale WIFI and network failures, resulting in the withdrawal of cash and partial abandoning of documents.

The controversy over this "double 12" phenomenon is whether it is "more advantages than disadvantages" or "more harm than good" for the physical retail industry: does the entity shop introduce Alipay to help itself or to dress for others?

In fact, I personally think that this is a clear answer.

Because, over the years, the understanding of the Internet has been improved by physical retailers.

Many enterprises have found that the performance of previous online stores is poor, and the new marketing platform has not achieved the desired results.

Through reflection, they realized that the Internet is neither a competitor nor a simple marketing channel, but a new ecological environment where all things are symbiotic.

Therefore, regardless of physical retailers, or

We should try to integrate into them and find our own values and ways of existence.

In fact, this is the O2O mode we often talk about.

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It should be an open mind to look at the relationship with the Internet.

Consumption is a complex behavior. Sometimes online, sometimes online, some things are best bought online, and others must be bought online. The key is to see who can better meet consumer demand.

Therefore, the so called "

In fact, it is a two-way flow. We should not only see consumers scramble for online products, but also consumers' dependence on offline retail channels. In recent years, some consumers have a tendency to return to physical stores.

Next, what the physical retailing industry needs to do is to serve its customers well and not to let them drain.

On the line of line and line competition, patience is the best way to improve your products, formats, prices, services and experience.

It is also at this level that we can clearly see the role of Alipay - the value of enhancing consumer experience.

I believe that many people have experienced the trouble of convenience stores and supermarkets as well as me. Among them, long queuing is especially serious.

At the same time, I believe that many people have tried the convenience of Alipay payment like me: opening, scanning, paying, and completing.

Quick and convenient, especially without changing.

So from a consumer's point of view, Alipay is actually solving a problem for entity retailing, improving the consumer experience.

Of course, from this year's "double 12" test situation, there are still many problems to be solved.

But we should be convinced that these problems are only "time problems" because they already have solutions.

In reviewing and summarizing the Internet practice of the entity retailers, the industry believes that "the retail industry has a brand new" understanding "for the new era of retailing, that is, retailers no longer have information superiority, the boundaries of traditional retail enterprises are disappearing, and an open and equal retail industry is coming, so only those enterprises with equality, openness, collaboration and sharing spirit can exist and develop.

I strongly agree with this view and look forward to the new development of retail industry.