Take Stock Of 2014 Ten Marketing Events In The Clothing Industry

Since the beginning of this year, many traditional industries in Quanzhou have begun to focus on the most animated cartoon industry with the most development space and strongly supported by the government.

Among them, the most representative is XTEP China's leading children's brand XTEP children join hands and animation to create a large-scale animation series "X dream general mobilization."

In addition to XTEP children, traditional children's shoes and clothing enterprises such as jazz rabbit, click tick, Xiao Pi Pi, Jamibare and so on have also stepped up their development in the field of animation marketing, hoping that with the strong dissemination and industrial extension ability of animation, they will become a new engine for enterprise development, boost enterprise brand promotion and realize industrial pformation and upgrading.

Through seamless grafting, the animation image is perfectly compatible with corporate culture, brand strategy, market strategy, product characteristics, including the psychology of target consumers, and animation marketing has gradually become the best choice for spring enterprises to break through.

Goddess and designer partner 24 hours of clothing, naked eye 3D cool T stage show, fashion brand live auction copyright...

The fashion design reality show, the goddess's new dress, attracted many people's attention.

The program not only invited the actress to be a model, but also made the four women's clothing brand of "goddess".

In addition, the concept of "watching the live side orders" has been launched, making the attention of the four major women's brand shops doubled.

When the TV crashed into the Internet, entertainment and shopping, is this cross-border mode known as T2O, a nationwide speculation or a new way of life?

From the ordinary placement to the content marketing, from single program cooperation to large integrated marketing, from online to O2O, Bosideng's Internet marketing innovation road has again ushered in milestone inflexion in October 2014: Bosideng and Youku potatoes cooperate with the "big entertainment" conforming to the brand tonality as the main line, focusing on the core audience of the internet entertainment fashion, breaking through the traditional single program cooperation mode, and integrating all the blockbuster entertainment resources of Youku potatoes platform.

Ali double eleven sold 57 billion 100 million, Jingdong mall and pat Network sold more than 35186616 physical goods.

The orders of Jingdong group's platform are more than 14 million orders per day, and the order volume of Jingdong mall is 2.2 times that of the same period last year. The order of the auction network is 2.4 times that of the same period last year.

The total paction volume of Jingdong is two times more than that of last year.

It is noteworthy that the mobile terminal accounts for more than 40% of the amount, the order volume is 8 times the same period last year.

Clothing category has grown strongly, becoming the highest order category on the day of "11. 11". Orders for clothing category of Jingdong mall and pat net are 3.5 times that of the same period last year.

"11. 11" all day, Jingdong mall has sold over 3 million garments and 900 thousand pairs of shoes.

Jingdong flash sales are booming, with sales of 10 times the average daily sales in October.

Although not directly involved in the world cup, but as a global event, in the coming month, the world cup is undoubtedly a popular attraction. The domestic sports brands also have their own thoughts, or go all the way to the international market, or have played various kinds of edge ball.

For the onlookers' domestic brands, 361 degrees is considered a brand of "doing something" during the world cup.

361 degree external said that the plan set up 10 representative offices in Brazil, and in South Dezhou, new Hamburg, Dezhou, the establishment of storage centers, the first batch of 150 sports clothing products will be put into the market.

Alibaba group's stake in Yintai business group (hereinafter referred to as "Yintai business") has caused a great stir in the industry.

One is China's top electricity supplier, one is a traditional department store company, and the two is also a hot topic nowadays -- O2O.

For a while, the comment on "Yintai business will realize O2O pformation" is endless.

Daniel Chan frankly said that the pformation based on O2O has been quietly carried out for more than two years. From the very beginning, the highest level WiFi has been arranged in all stores, and now it has announced that it will accept 5 billion 370 million yuan in the stock market, and the O2O layout of Yintai business has finally surfaced.

The industry is also waiting to see how intime business can maintain its own commercial uniqueness in the face of such a strong partner, and how to play its advantage in the department store. Can such cooperation bring new vitality to the quiet department store industry?

In October 27th, as the DANG DHUB designer platform was launched, the first DHUB China (Beijing) design meeting was officially unveiled in Beijing 751D PARK 79 tank.

DHUB design sinks is a new form of display platform based on strengthening design paction and business landing function, highlighting service and creativity.

The DHUB design is remitted for 4 days, with 123 Chinese and foreign designers participating in the exhibition, involving 67 domestic and foreign brands and agencies.

The DANG DHUB designer platform is formally launched, which means that the China Fashion Designers Association and the Dangdang strategy cooperate to establish an excellent business support platform for the excellent designers to enter the substantive operation stage. This is also a concrete step for the China Fashion Designers Association to promote industrial innovation in the mobile Internet era.

Amazon has launched the US direct mail, which has stimulated the desire of China's electricity suppliers.

In September 3rd, shop No. 1 announced the docking with Dongfang Electronic Payment and cross border communication, and formally launched the "1 sea shopping" project.

At this point, after the Shanghai Free Trade Zone Fuzheng "Hai Tao", the domestic large B2C has entered the Bureau.

However, Tmall, Jingdong, suning.com and shop 1 are taking a different road.

In 2007, Taobao established the "global purchase" platform, the main global purchasing business; Gome online launched the "global purchase" plan in 2013, mainly supplemented by mother and infant category; suning.com joined the cross border shopping website at the end of 2013 to launch the "global purchase" business, and this year Tmall International launched online in February this year, introducing overseas sellers, the flagship "overseas authentic products".

For domestic electricity providers, there are risks in the management of platform businesses, and the proprietary mode is less in category, which can not satisfy all the needs of consumers.

In March 20th, seven wolves decided to cooperate with Tencent, and immediately set up a "418 Tencent micro shopping project team" composed of brands, marketing, information, finance and other departments. On the 20 th of 4, after the end of the "second phase of the discovery tour" of Tencent micro shopping, the total turnover of the seven wolves was 13 thousand. The total performance amounted to about 5300000, ranking the first in the men's clothing industry.

The seven wolves tried to win the first battle of O2O, becoming a milestone for the seven wolves to explore a new mobile marketing mode. It has also become a classic case for traditional enterprises to test water O2O.

Seven wolves try to win the first battle of O2O, which will become a milestone for the seven wolves to explore the new mode of mobile marketing. We are willing to cooperate with seven wolves for O2O depth! "At 22:30 pm on April 20th, the Tencent's Micro shopping" second phase of the second phase "campaign was officially concluded, Tencent's Micro shopping official said so.

That night, Tencent micro shopping background data statistics show that seven wolves total turnover exceeded 13 thousand single, the total performance of about 5300000, ranking first in the men's clothing industry.

At the joint venture meeting held in Qingdao, Yintai and Lianhe network launched the lotus lotus action for China's retail industry. The industry co sponsored the "China Shopping Festival" as the theme on November 11th -16 to jointly serve the customers nationwide, advocating entertainment, shopping and industry integration.

Yintai is an outstanding representative of China's traditional offline chain business group. Since its creation last year, the "small monster" group has been popular and entertaining.

This year, the company is more bold and innovative, and all kinds of products and services that focus on customers' social interaction and entertainment are constantly innovating.