What Is The Current Situation Of The Domestic Garment Industry?

　　 Garment industry According to their interests, the chain can be roughly divided into three parts: clothing source, intermediate link and sales terminal. These three links have their own difficulties.

　 Clothing source

Mainly refers to a certain production capacity. Clothing manufacturer In fact, there are many foreign trade companies with design capabilities. The most difficult part of these manufacturers is the positioning and control of the cost in the clothing industry, and the risk of large inventory. The stock is unnecessary. When the factory is started, there will be at least 50-100 pieces of clothing. At least tens of items will be made in the fashion factory. This will reduce the number of garments to be produced in one quarter to less. The fashion changes quickly and the cycle is short. Some of these cycles are not sold, that is inventory, and factories are not as flexible as the shops can promote sales. Since October this year, especially since October, the price of fabric market in the morning, one price per day, second days and another price has been increasing every day. Why is the price rising so much? (as to why the price is so high, it is not clear that we can only talk about it by the way. It is not what we can control at all. It is mainly a large number of banknote printing in the United States, a continuous appreciation of the renminbi, a lot of hot money, etc.), and the orders of clothing factories are generally signed in advance. The cost quotation is naturally determined by the prices of lower prices. The cost control is the most difficult this year. The wages of workers, the water and electricity in the storeroom, are basically stable in a certain period of time, and the floating rate will not be too great.

　 Intermediate links

The risk of stock trading is also the most difficult for them. This year, prices and other unstable situations are doomed to no more choice. They can only accept passively, because the last part of the clothing industry is faced with embarrassment, no matter whether they take orders or risk their production, the stability and category selection of natural wholesalers are not guaranteed. In the face of the double pressure of purchase price and wholesale price, they find that even if the quantity can go up, the meager profit is still not as good as last year; and those speculators who purchase stocks are confused when the price is so high and the prospect is not clear, so they are confused. At this time, if the price falls, what should they do next year? Mainly refers to some clothing reversal, such as some wholesalers who do not have their own factories, purchasing stocks, etc., they are also having a bad time.

　 Sales terminal

This is mainly clothing entity shopkeepers. This year, entity shopkeepers should be deeply touched. This year should be the year when they sell promotional activities most frequently, with the longest cycle and the earliest start time. According to the reason, this year's sales volume should be the largest. However, most of them are not. Many shopkeepers are very puzzled, so they need to find out the reasons, "goods source, style, style, positioning." Yes, these are the direct reasons that affect your sales, but these are not the most important reasons, because the macroscopic view is not that of your family, but the existence of two clothing stores, but the existence of most clothing stores. Actually, it is very simple. There is no money in the hands of the old hundred surnames. That is, the consumers you are targeting are not rich or poor. Some shopkeepers will say, "how can I be targeted at white-collar workers, high-end consumers, how can they not have money?" And so on, the housing loan is enough. If a family of two people planed to get rid of the fixed money they spent, they would not see much consumption. Clothing entity The store is also facing a fatal difficulty, that is, the rent. According to the statistics, the biggest cost of clothing retailing is not the clothing itself, but the high rent, so clothing owners have been complaining that every day is not bad.

The above is just a personal superficial idea, here is just to let everyone understand that business is difficult to do, where is difficult, so that everyone can act according to their own conditions and circumstances, seek truth from facts, try to change the difficult situation; because I was in the clothing industry has done a lot of brand market, supervision, etc., to the store, physical store sales terminals are more familiar with, here are some simple suggestions to the entity shopkeepers:

　 Harmony mentality

In this impetuous social atmosphere, the peace of mind is very important. Don't be angry with your customers for a little bit of money, because they are here to give you money, and leave him to send more and less. This person is hypocritical and unsentimental. His price is low, so long as he does not lose money, that is to send money to you.

　 Two, the wind will go away.

You don't care too much about how much rent I have. When I open my eyes, how much money I have to pay for this day at least, so that I feel too much pressure on myself, not only affects my physical and mental health, but also my luck. Why do I say that? What do you mean by pressing? If you want to start off today, you will sell two clothes if you start today. Do you feel that this is a special day? Moreover, clothes and antiques, paintings and calligraphy have the same value as Collectible goods. Don't look at those antiques and paintings, the prices are all sky high, and the market value is so high. That's when someone buys them at that time. If no one buys them, they will be worthless. Clothes are also like this. The clothes that are sold will not be sold or sold, but money will be sold, not clothes, clothes, and money.

　 Three. Quick response.

Quick update, a small amount of money, with the protection of the first two items, your shop will be very popular. How to ensure the popularity of the store will continue to be updated quickly, so that your store can get in and out quickly, and keep on adding new and small amounts. This will not only guarantee the popularity but also reduce the stock as much as possible.