A&F Self Redemption: "Light" LOGO Layout Of All Channels

According to A&F data, the company has 1056 stores, 890 of which are located in the United States, and the remaining 166 are located in Canada, Europe, Asia and Australia. They are stationed in cities including New York, London, Paris, Milan, Madrid, Tokyo, Singapore, Hongkong and so on, and A&F has 3 stores in Hongkong after it opened Hongkong flagship store in 11 in August 2012.

Nowadays, A&F is no longer in sight. According to the latest financial results, as of the third quarter of this year, the overall sales of A&F fell by 12% to 911 million 400 thousand US dollars; due to the decrease in the number of people in the mall and the increase in discounts, net profit fell sharply by 25% to 30 million 400 thousand dollars, while the same store sales fell 10%, of which the US market fell 7% and the international market fell 15%.

While watching the whole consumer market, trademarks are losing their original attractiveness, especially for A&F (Abercrombie & Fitch Co.). A&F once led fashion, once the most popular brand among teenagers in the United States, but now more and more young consumers are attracted by fast fashion such as ZARA, Forever21 and H&M. Too basic LOGO products have taken a major sales task in A&F sales, and A&F is also feeling consumers' avoidance of their LOGO products and declining preferences.

A&F said the company will gradually withdraw its trademark business and will eventually withdraw such products from stores in North America. This is a major change compared with the old tradition of the company. Once upon a time, the three companies that began with the word A - A&F, AEO (American Eagle Outfitters) and A ropostale - occupied the mall's walkways and were competing in their shop windows and exhibition stands with their own logo.

　　 Electronic Commerce A&F has been suffering from its growing strength. The main selling channels of A&F in the United States are Shopping Mall Under the current market situation, A&F must have a comprehensive channel to supplement the two channels of online sales and physical stores, so as to truly serve the customers well.

Around November this year, A&F China's official website is on the line, and the Hollister is officially landed in China. The products sold on the A&F and Hollister official website include not only the classic style of this season's counters, but also all kinds of new men's and women's garments, special models for A&F flagship stores, and online shop exclusive sales. At the same time, consumers in Hongkong official website and the official website of the United States to enjoy the Clearance clearance discount area has also been spanplanted, some goods can enjoy as low as half off of the discount.

It is reported that A&F and Hollister China official website's single product price is consistent with the entity store, and uses the renminbi settlement, all supports Alipay and the domestic bank card payment. In logistics, A&F has established a distribution center in the mainland of China, which can handle online orders and deliver goods on time. The delivery time is about 7 to 10 days. At the same time, the new distribution center will also achieve a simpler return process.