70% Female Sex Online Shopping In Mainland China

41% of Asian women will buy something for their families out of guilt on their own online shopping. Yesterday, the report on "rising Asian women's online shopping power", completed by vip.com, an economist and EIU, reveals the shopping psychology of women. The report also said that 70% Chinese mainland women prefer online shopping than entity stores.

The content of the report shows that Physical store Shopping, 49% of the surveyed women agreed or agreed very much that they preferred the online shopping experience. The number of women in mainland China is even higher. Compared with offline shopping, 69% of mainland Chinese women prefer online shopping.

The report points out that there are High quality and inexpensive Commodity is one of the main driving forces of online shopping. 62% of Asian respondents agreed that online shopping prices were the most favorable, the highest proportion in mainland China and Korea, about 70%.

In Hongkong, Singapore, Japan and other markets, the proportion of women who are keen on online shopping is low. In Japan, only 18% of women say they prefer online shopping to physical stores. According to the report analysis, part of the reason is that the physical stores in these markets are very intensive.

Unlike European and American women, Asian women view online shopping as a fun social activity and entertainment: 63% of women choose not to buy but also to go online; 59% says, "can't afford to buy and watch online."

In addition, 41% of women are themselves. online shopping Too many times, I will buy something for my family to "feel at ease". In mainland China, the proportion of women who bought something for their husbands, children, parents and other family members for "guilt" was 67% more.

It is reported that the report collected 5500 female online shopping data from mainland China, Hong Kong, Macao and Taiwan, India, Japan, Singapore and South Korea.

According to EIU forecasts, the Asian retail market in 2015 is expected to grow by an average of 4.6%, reaching US $7 trillion and 600 billion, far ahead of the European and North American markets and the largest consumer market in the world. Women occupy a pivotal position in the whole Asian consumer market.