Marsha Delays Delivery Of Online Shopping Orders
Recently, in the busiest holiday shopping season in the whole year, a large number of British consumers complained about the delay in the delivery time of their online shopping orders to the maximum of two weeks in the social media by Marks&Spencer, a British retailer.
The news led to a 3.3% drop in the share price of Marks & Spencer Group PLC.
The stock has risen 11.8% so far in 2014.
Marsha general admitted that since the processing capacity of the Castle Donington e-commerce distribution center in central Leicestershire failed to meet the demand of the "black Friday" orders, the delivery time of some orders needed to be extended, but the group said in a recent statement that "the vast majority".
Order
They have been shipped in time.
However, according to consumers, routine delivery has been extended from original 3~5 day to up to 10 days, and service delivery has also been cancelled the next day.
This year marks the first time that Martha has joined the US "black Friday" consumption season. The group began a 4 day multi channel promotion in November 28th.
And Castle Donington
Electronic Commerce
The distribution center was put into operation in April last year, and planned to reach the maximum capacity before Christmas this year.
Upgrading online sales is the biggest in the UK
clothing
Retailer Marsha general has reversed one of the key strategies of declining market share over the years.
However, the new online e-commerce website in February this year experienced a half year adjustment period, resulting in a sharp slowdown in online sales growth.
The website and the e-commerce distribution center mentioned above are part of a 3 year investment plan of 2 billion 300 million pounds. Now these two key projects have been put into use, but they can not only play an immediate role in promoting, but rather slow down the recovery process of the group.
In the two quarter of 2014~2015, the revenue of general merchandise department, including clothing, plunged 4%, higher than the 3.7% decline expected by analysts, which is far more than the 1.5% decline in the first quarter. The income of the food sector increased by 0.2%, compared with 1.7% in the first quarter, which is the slowest increase since 2008.
In the first half of this year, the total revenue of the group increased by 0.4% to 4 billion 904 million 100 thousand pounds, of which 1% in the UK market and 1% in the international market, while the income of the reformed e-commerce website dropped by 6.3%.
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