From " Ordos " Warm The World To Amazing APEC

In November 2014, Wang Linxiang, chairman of the board of directors of Ordos group, was a moment of glory and dream. At the APEC summit, the Chinese characteristics of "harmony and beauty" appeared in high profile, worn by leaders of various countries.

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They all come from Ordos group. In November 25th, in the Great Hall of the people in Beijing, the fourth national outstanding builders commendation activities conference, he won the award of the socialist builders of outstanding Chinese characteristics with non-public ownership.

Holding this glittering medal, Wang Linxiang had mixed feelings and thoughts.

Over the past 30 years, he has steered the giant wheel of Ordos group in the sea of business, taking advantage of the wind and waves, achieving a remarkable achievement.

The small knitting factory, which invested 33 million 550 thousand yuan at the time (including 2 million 250 thousand yuan invested by the state), has developed into a large conglomerate of 100 yuan, 30 thousand employees and 60 billion 800 million yuan in total assets: from the single industry cashmere to the diversified modern cashmere, coal, electricity, metallurgy, chemical industry, real estate, energy, real estate, the 8 leading industries of the modern large-scale conglomerates; from the initial sales income tens of millions to 2013, sales revenue reached 42 billion yuan, and profits and taxes were reduced by 3 billion 940 million yuan; in the past 3 years, the total tax paid by the state was more than 5 billion 570 million yuan.

The group has jumped to the top 520 key enterprises and the top 500 Chinese enterprises. It was awarded the title of Chinese cashmere product by the fiftieth World Congress of statistics. It was identified by the State Council as one of the 120 pilot enterprises in the country. The Ordos trademark was recognized by the State Administration for Industry and commerce as a well-known trademark in China and included in the 33 leading industry enterprises in the country, which is mainly supported by technological innovation.

The "Erdos" brand has been constantly appreciated, rising from 2 billion 456 million yuan in 1998 to 66 billion 797 million yuan in 2014, becoming the first brand of Chinese textile and clothing.

Walking through the wind and rain, out of the new road.

In 1984, when Wang Linxiang went to Japan to take part in the trade activities, he saw that the retail price of an ordinary cashmere sweater was 3 to 40 thousand yen (1800 yuan). He was surprised that these cashmere sweaters were all produced in Ordos. But the price of the cashmere sweater was ten times or even tens of times higher than that of other brands, which made him realize the importance of the brand.

The Ordos cashmere sweater factory is the largest cashmere processing enterprise in the world, and Erdos brand has been launched. This dream has become the pursuit of his life.

In 1988, the autonomous region approved the Yimeng cashmere sweater factory, which had the right to import and export independently. At that time, the league members decided to separate the cashmere sweater factory from Yimeng and the Yimeng Textile Industrial Corporation.

In 2001, after completing the reform of the major property rights system of the state-owned stock withdrawing from Ordos group, Ordos group embarked on the privatization road of self management and self development.

Ordos group has broken the system malpractice of state-owned enterprises, and has launched 3 systems reform, namely, employment, distribution and cadres. It has completely broken the iron rice bowl, iron wages and iron chairs.

With the continuous growth of cashmere products and sales volume, relying on the brand advantages of Ordos, we entered into the field of sweaters, down garments, fur, men's clothing, women's wear, underwear and home textiles, and reshaped the position of Ordos in the whole Chinese garment industry.

Wang Linxiang, who is well versed in the present situation of China and the world's cashmere industry, has set up a business policy of "grasping both ends and promoting the middle" with foresight and strategic vision.

In terms of raw material control, through the establishment of raw materials branch in Xinjiang, Qinghai, Ningxia, Liaoning, Heilongjiang, Hebei and Inner Mongolia, the establishment of a raw material branch will directly establish a perfect acquisition network, providing reliable guarantee for the raw material supply of the group.

Representative offices, 31 logistics distribution centers and more than 2500 franchised outlets, and more than 1600 distribution outlets of non cashmere clothing, forming a marketing network pattern of flagship stores, shopping malls, franchised stores and self operated shops, covering more than 19 large and medium-sized cities above the county level, occupying the highest market share for a long time. In the international market, the Ordos trademark has been registered in more than 40 countries and regions in the world through its own brand marketing. The group has established 7 international sales companies and more than 20 Ordos exclusive stores in the United States, France, Japan, the United Kingdom, Russia, Italy, Hongkong and other countries and regions, and the market share has expanded year by year, and the popularity and reputation of the enterprises have jumped. In marketing, we aim at building international and domestic markets, and set up 33 domestic sales companies and 19 businesses.

Wang Linxiang regards technological innovation as the support of enterprises. The Group invested hundreds of millions of yuan every year to carry out equipment upgrading, technological pformation, new product development and new material research. All kinds of equipment of the group have reached the world's leading level. The group technology center has been identified as the national enterprise technology center and the Chinese cashmere products engineering research center.

A number of new products with high technology and distinctive style have been popularized in the market, and the contribution rate of new products to sales revenue has reached over 50%.

In order to protect the fragile ecological environment in the pastoral areas and realize the sustainable development of the cashmere industry, the Group invested about 50000000 yuan to support the project of ecological shepherd captive cashmere goats in the production area. The exclusive sponsorship of 5 million yuan was launched to set up the China Youth ecological protection foundation. 2 cashmere goat breeding bases were built to provide high-quality breeding sheep for the country, and to guide the farmers and herdsmen to increase their incomes and get rich.

After careful analysis and long-term argumentation, the group seized the opportunity of the state to vigorously develop circular economy and comprehensively adjust the heavy chemical industry in the world, and put forward a new strategy of "continuing to do fine and strong cashmere industry, and rapidly developing coal and electricity metallurgy and chemical industry". From 2003, it began to invest huge sums of money to build the Chai pan heavy chemical industrial park. Through resource and energy pformation and upgrading, it formed a circular economy industrial cluster based on the resource and energy industry, from the primary to the advanced level, with perfect matching, reasonable structure and rich chain.

At present, the group ferroalloy output ranks first in the world, and realized the dream of building the "world silicon capital" ahead of schedule.

In 2013, the sales revenue of the chessboard well Circular Industrial Park reached 26 billion 800 million yuan, with a profit of 1 billion 600 million yuan and a tax of 1 billion 400 million yuan.

To strengthen enterprises do not forget social responsibility.

According to incomplete statistics, the group has donated more than 200 million yuan to the charitable cause and supplies, and has donated 6 million 400 thousand yuan to the children of poor farmers and herdsmen, and has set up 31 schools of hope.

In 2003, the group was awarded the medal of "public spirited support and volunteer service" issued by the Youth Volunteer Association of the Communist Youth League. In 2006, it was awarded the Corporate Citizenship Award in the public welfare activities in China. Wang Linxiang was awarded a charitable charitable person in Inner Mongolia's annual economic figures. In 2010, she was awarded the Chinese charitable award by the Ministry of civil affairs, the most caring domestic enterprise and awarded the Group China Charity Award. In 2011, the Ministry of Civil Affairs awarded the group's sixth China Charity Award nomination award, and was named the public welfare star unit in the second Commonwealth star selection campaign of the autonomous region.

Outstanding business achievements and Wang Linxiang's valuable pioneering spirit have earned him the honorable title of the first national economic reform talent award, the outstanding young entrepreneur of the whole country, the 10 outstanding party and government cadres, the national outstanding economic management masters, the national labor model, the Chinese entrepreneur and the Inner Mongolia economic lifelong achievement award.