Red Bean Group Zhou Haijiang: Adverse Market Is The Best Opportunity.

In the case of a general oversupply and an increase in profit declines, the red beans group developed well in the first half of the year.

Judging from the recent data released by the red bean, it showed a good "compression" ability in the first half of the year when the market demand was sluggish. The sales of red bean all steel tires increased by 14.4% compared to the same period last year; the sales profit of the red bean clothing trade increased by two times, the sales grew by 5.4% year-on-year, and the profit increased by 25.8% compared with that of the previous year; the red bean men's clothing increased by 23.36% compared with that of the shop sales.

How did the red bean group "fly" against the market?

The secret of growth is to grasp the law.

Zhou Haijiang, President of the red bean group, attributed the success of red bean to the good control of the law of economic development.

Zhou Haijiang told reporters that with the increasingly mature market economy in China, the oversupply of products has gradually become a norm. Enterprises should be accustomed to and adapt to the normal development and grasp the law of economic development.

"The passive thinking that waits for the market to turn better and expect policy to pull is impractical and unsuited to the rules of the market economy."

Zhou Haijiang said.

The continuous exploration of new business models has become the Guan Jian factor for the red bean to win the market.

As a typical labor-intensive enterprise, Hong Kong's main textile and garment industries, rubber tires and other industries are in the development trend of oversupply and fierce competition in the industry.

How to avoid the fierce market competition which is mostly in price competition, the experience of red bean is to recognize the development situation, grasp the law of economic development, make endless efforts in innovation, and win the initiative with innovation.

In view of the rapid change of apparel brand terminal format in recent years, the impact of the electricity supplier's impact on the entity channel, high inventory and terminal retail business, the red bean men's clothing has innovated the mode of chain Monopoly -- joining the new mode of joint venture.

On the one hand, this mode circumvented the malpractice of the traditional franchise mode, and on the other hand, solved the inventory problem of investors. Through the support and effective management of the preferential policies, red beans fully protected the interests of investors.

The introduction of the new mode has brought into full play the brand advantages, product advantages and service advantages of the red bean, attracting many franchisees' participation.

According to the statistics of red bean, the Group signed 167 franchisees in the first half of the year. This also enabled the red bean men's clothing to shrink from the industry and develop many new stores in various places.

With the high quality business circle and high quality shops as the core business strategy, the sales performance of red beans in the first half of the year has increased rapidly.

In line with the new mode of men's clothing channel, the management of red bean men's clothing in the terminal channel is also constantly exploring and innovating. The group will launch related management mechanisms such as membership system, video supervision mechanism, mysterious visitor mechanism and reputation store manager mechanism.

Meanwhile, red bean men's clothing is constantly innovating in product research and development, which also makes red bean men's vigor more vigorous.

According to the statistics of red bean, in the first half of the year, red bean men's wear store members added 172 thousand people, and the number of pactions increased by 136.63% compared to the same period, which increased by 23.36% compared with the sales of stores.

At the same time, the brand collection shop - red bean living hall will also become the direction of pformation and upgrading of red bean clothing.

In July 19th, the more than 1000 square meter red bean restaurant was opened in Yantai, which included the brand of red bean men's clothing, IDF women's wear, red bean home, red bean home textile, red bean down coat, left brand and so on. It aims at giving consumers a one-stop shopping experience, which also provides a new way of thinking for the traditional clothing brand innovation terminal mode.

Constantly innovating technology is a good weapon for red bean to seize the market.

Not long ago, in 2014, "the Jiangsu provincial quality management group outcome exchange conference", the Song Youwu group of red bean general technology won the first prize of the Jiangsu excellent QC team.

Subsequently, another product of red bean general technology, "light duty all steel radial tire", has been awarded the certificate of high-tech products certification in Jiangsu province. This is also the fruit of red bean's increasing investment in scientific and technological innovation in recent years.

The above awards are only two of the many awards that red bean has won in recent years.

In addition to technological innovation, in recent years, red bean has also been exploring and innovating the daily management of enterprises.

In 2014, facing the sluggish economic environment at home and abroad, red bean's foreign trade business is facing a severe market test.

To this end, the foreign trade department of the red bean group has achieved double growth in sales and profits through strengthening team building, actively managing key customers, developing key markets and actively developing new products.

According to the statistics of red bean, the sales volume of Hong Kong Group's foreign trade business increased 5.4% in the first half of the year, and its profit increased by 25.8% over the same period last year.

about

Zhou Haijiang is confident in the future development. He said that the slowdown in China's economy is a reflection of the law of economic development. What enterprises need to do is to accelerate pformation and upgrading so as to enhance their competitiveness.

"In the 80s of last century, the red bean group proposed that enterprises should be in the" recovery stage "to form a" hot period ", and to seize the time of the high tide.

Now, it is the low tide of the industry, that is, the planting season of red beans.

In Zhou Haijiang's view, the adverse market is the best opportunity for the future development of enterprises.

He told reporters that in the future, red beans should optimize their cadres, optimize their examination and optimize projects, while continuing to look for investment opportunities and intensify their innovation so as to find and build their new advantages in the adverse market, thus ensuring the steady development of the group in the future.