Word Of Mouth Marketing: Factory Direct Selling Cashmere Sweater Is More Favorable Than Electricity Supplier?

Recently, WeChat In the group, a post on the purchase of cashmere sweaters attracted reporters' attention. Yuan yuan, a buyer, said she spent only 2600 yuan on three cashmere sweaters and a cashmere scarf at the outlet shop of cashmere sweater factory. The little sisters who spoke at the bottom of the shop shouted at the same time, saying they wanted to go together, because cashmere sweater was a good gift to their relatives and friends.

This topic has spread from group to group, and some netizens have questioned that cashmere is considered to be a trading item. It is called "fiber diamond". The price is so cheap that the quality will be discounted. To this end, the reporter went to a cashmere sweater factory outlets in Pudong for an interview yesterday. A manager said that the factory gave the brand to the foundry, although the shop did not sell the same brand, but the quality and material were the same. The people who come to the shop say that the price of the store does have an advantage, but the purchase of goods is not invoiced, the products are mostly broken codes, and the shopping experience is more general.

　　 Do you have insurance on goods? Three cashmere sweaters are only 2600 yuan.

Recently, Miss yuan's share of the post has brought about a lot of female friends. She bought three cashmere sweaters in a cashmere sweater shop in Pudong at a price of 799 yuan, 800 yuan and 1180 yuan. The discount price of three cashmere sweaters was 2600 yuan, and the shop owner also presented a 100 yuan scarf. Seeing that the new year is approaching, Miss yuan feels that she can send warmth to her parents and gentlemen.

Yesterday, Miss yuan told reporters that she usually did not wear cashmere sweater habits. This time it was totally recommended by her husband and colleagues. At that time, there were quite a lot of people buying clothes. The labels on the clothes label were also one hundred percent cashmere, the weight of the clothes was not very heavy, and the shopkeeper did not provide the invoice. Only one small ticket was given, one of which was a minor flaw, because it was broken code, so no second items could be exchanged.

When Miss yuan was shopping, she met a similar brand in a shopping mall in a downtown shopping mall, but it was not the same brand, priced at 1000 yuan, and the same style was priced at more than three thousand yuan in some shopping malls. Miss yuan only recommended this to friends because of the great disparity in price. As the message goes all the way, friends will have to go shopping, and miss yuan will also be happy. However, she also finds it very strange. Why does the similar style call a brand here, but it is another brand in the big shopping mall? There are reports that less than 500 yuan can not be pure cashmere sweater, at least not 100% pure cashmere sweater, do not know that the goods you purchased are not really guaranteed?

　　 Cheap Cashmere sweater How about the amount of flush? Go back and burn it.

Mr. Chen and his wife rushed to Pudong early yesterday to come to the cashmere sweater factory direct selling shop, which is similar to the pioneer park. Most of them are some textile factories, including many cashmere sweaters. Mr. Chen lived in the neighborhood because his wife's little sisters recommended that the cashmere sweater here was cheaper. Mr. Chen came here because he could not resist his wife's instigation. However, he had a little understanding of cashmere sweater and seemed quite rational. His wife did not know much about it. They went to the scene with reporters.

The reporter and two people walked into a shop in a certain building. Mr. Chen had been pulling his wife out for ten minutes without any ten minutes. He said, there was no price tag in it, and the salesmen offered the price from anywhere from 480 yuan to $680.

Then, two people came to another franchise store, just as the guests were picking out the broken cashmere coats. The price was as high as six hundred yuan. Mr. Chen went to a lady's cashmere sweater and marked one hundred percent cashmere sweaters on the top. The price was 1620 yuan, which could be 72% off. The clerk said that the clothes were sold for eight hundred or nine hundred yuan in the shopping mall. The other side of the area is broken cashmere sweater, from 399 yuan to 599 yuan, the clerk is very frank, directly tell Mr. Chen 399 yuan does not contain cashmere, 599 yuan is one hundred percent cashmere, because the broken code will sell the price, another reason is low price is mainly for exhibition. Mr. Chen paid a lot of money by hand and work comparison, because he really didn't want to go shopping with his wife again. He said last time he saw the news that the cashmere sweater was sold without cashmere, and the price of the cashmere sweater was eighty percent.

Merchants said there were no invoices, small bills and shopping bags. The reporter asked the clerk about the after-sale problem. They pretended not to hear it and refused to respond.

　　 [manufacturer's statement]

　　 Price Cheaper than electricity providers

The reporter went to a factory outlet of a brand, and the manager who received the reception said that he did not sell the brand in his direct selling shop, but their factory was commissioned by the brand. "This brand is a trading company. I am a textile company. The brand I sell is another name." The manager stressed that they could not sell the same brand, because this involves copyright issues, so these styles are not available in the counters, but the quality and material are the same as the two brands. In addition to the OEM for the brand, there is also a processing export export cashmere business. Now the goods sold directly are exported to export after export production, and then produced by supplementary grams.

At present, there are many kinds of cashmere products. Although the market is priced very high, the discount rate is very large, basically 62% off. Why can this place be cheaper than the discount price of the mall? The reporter sees a large factory here, and the workers are basically on vacation now. The manager said that the price of their cashmere sweater is not only cheaper than that of the shopping mall, but also cheaper than that of the electricity supplier. "Our profit is very small because it saves the admission fee, labor cost and postage fee, so that it can not only benefit the people, but also make some small money for the workers at the end of the year."