Women's Clothing Is More Dependent On Store Position Than Men's Clothing.

It is an indisputable fact that "the location of the passenger flow is large". However, on the basis of large traffic volume, women's clothing is indeed more dependent on store location than men's sales. This is due to the unique psychology of female customers in the clothing consumption industry, which enhances the role of "good location" in improving sales volume.

Then, what is the consumer psychology behind the "good location" of female customers?

When shopping, most female customers like to stroll slowly, and the location is obvious. For example, the shops in front of the elevator and the corners of the floors are often the places frequented by female customers, and the storefront shops which do not rely on elevators and do not pull aside are relatively deserted. Because most female customers like to go around the mall first instead of directly into the store in the middle of the mall.

Female customer purchase clothing Before the idea of "shopping and deciding what to buy", buying clothes is more random. It is easier to be "preconceived". brand There is more comparison and fastidious. In contrast, the purpose of male customers buying clothes should be clear. Before buying clothes, they want to buy what they want. After entering the shopping mall, they can directly look for the target and buy the right ones and stop shopping. I randomly interviewed several female customers in the shopping mall. One of the young women said, "feel good and buy it."

　　 Female customers More attention to "feel", and "location" can give people a shopping environment in the space of "feeling". Female customers naturally feel "bad" when they are "beating around the Bush" to find, or crowded with many brands. Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better location clothing.

Conversely, when male customers buy clothes, they often think of their occupation and identity, and pay more attention to whether their own taste is suitable for themselves. Since they do not like women customers to "love" to go shopping, then the feeling of shopping in the mall is not as good as that of female customers.

In addition, women's clothing stores seem to emphasize more differences in store design and style than men's clothing. Many shopping malls men's shop decoration is not wooden materials decorated into a coffee color of the ancient style, that is, using the black and white color shows the modern sense, somewhat similar. And women's clothing shop is not the same, some lively and relaxed, some mature and mature, and the avant-garde personality. Female customers often walk and suddenly be attracted by a certain store. If the store is in a prominent position, the bright effect will be further enlarged. How can a woman born of sensibility escape the temptation of "magnifying beauty"?

On the face of it, many customers like to shop around every corner of the shopping mall. It seems that there will be no more concern about the location of the store if there are more choices. But in fact, it is because they have enough choices that they have different attitudes when they are "wandering" and "choosing". In view of this, it is necessary for women's clothing enterprises to strive for better positions in the shopping malls.