Practical Suggestions For Location Selection Of Clothing Shops
Before choosing a store location, you must first define your business scope and business positioning.
If we operate fast moving consumer goods such as daily chemicals and non-staple food, we should choose to live near residential areas or neighborhoods. If we operate durable consumer goods such as furniture and electrical appliances, we must choose a convenient business district.
In addition, we should also consider whether our target consumer groups are mainly for the mass consumer groups, or the main ones.
High class
Consumer groups, simply speaking, should choose places that can be close to more target consumer groups.
Under normal circumstances, most shops are suitable for choice.
Visitors flowrate
Relatively large blocks, especially the local business activities are more frequent, commercial facilities are relatively dense mature business circle.
In order to facilitate traffic management, many cities will set up traffic control in some major streets, such as one-way traffic, restricting vehicle types and limiting the passage time.
Also, try not to open a street in the middle of the road with isolation barriers, because this will restrict the flow of people across the street. Even if your shop signs are made more attractive, the customers across the street can only "shop and sigh".
Traffic convenience is one of the conditions to choose the location of a store. It is best to have a bus stop near the store, as well as the upper and lower stations for taxis.
In addition, there should be parking lots or spaces for parking in front of shops or accessories, which will make it easier for customers to shop.
Vigorous popularity
Most of the areas are open to shops, especially supermarkets, convenience stores and dry cleaners.
The newly developed area of the city has begun to have fewer residents and a small population. If there is no more floating population, it is not suitable to open shops.
Although stores are sometimes sold in newly built areas, they can be sold exclusively, but customers are often less able to support their daily operations.
With the rapid development of the city, the old city pformation may be encountered in the operation. First, we must investigate and understand the local city planning situation, and avoid shops in the dangerous areas that are easy to remove.
When renting a house, it is necessary to investigate and understand the use of the house, such as the quality of the building, whether the owner of the house has property rights or other debt disputes, etc. these details neglect often leads to the premature death of the shop and brings huge losses to itself.
A street will form its own different characteristics because of traffic conditions, history, culture and location. It is necessary to choose streets with smooth traffic at both ends of the street and more pedestrian traffic, so as to avoid opening a shop in a dead end.
The location and orientation of shops are also very important. Shop fronts should be as wide as possible.
On the same side of a street, because of the habit of pedestrians, passenger flow is not necessarily the same. We should carefully observe the direction of passenger flow and locate on the side of more passengers.
Long distance bus stops, railway stations and urban main roads, although the flow of people is also large, but the passenger flow is faster, many people are not shopping purposes, short stay time, shop in these places, we must carefully choose according to their business needs.
- Related reading
- Popular this season | The Most Challenging Costumes Of Spring And Summer 2015, Love Beauty! Are You Afraid?
- Comprehensive data | 2012-2013 Report On China'S Garment Industry Development Report (Five)
- Industry perspective | The Channels For Clothing Industry To Go And Where To Go Are The Ten Questions That Practitioners Must Think About.
- Reporter front line | 杜塞爾多夫服裝服飾品牌采購展 填補歐洲市場缺口
- Comprehensive data | 2012-2013 Report On China'S Garment Industry Development Report (Four)
- Dress culture | Wear A Single Product With "Texture", Minutes Into Thin Goddess, April Is Not Sad!
- Collocation | Annoying Spring Rain, Beautiful Girls Are Dressed Like This!
- Exhibition video | Some New Brands Will Be Held At The 2015CHIC Exhibition Site.
- Comprehensive data | 2012-2013 Report On China's Garment Industry Development Report (Three)
- Footwear industry dynamics | Hongxing Erke Wu Rongzhao: A Butterfly Effect Caused By Life Movement
- How To Plan To Avoid The Death Of Shops?
- "The King's Woman" Is A Great Match For Zhang Zetian.
- Leather Industry In China: Looking Back And Looking Forward To The Future
- Crude Oil Prices Continue To Fall, Shoe And Clothing Enterprises Cost Pressures To Ease
- The Goddess Is Gathered In Korea. Li Duoxi'S Wedding Dress Is Like A Wedding Dress.
- Indonesia, Ministry Of Trade Cancels More Than 2 Thousand Importers' Certificates Of Shoes And Clothing.
- Gao Yuanyuan'S Clothes Remain The Same. The Fashion Is Beautiful.
- Ten Pleated Skirts And Sandals "Fairy Family" (1)
- Department Stores At The End Of The Year Promote "Close Combat"
- Wuhan'S 12 Shopping Centers Opened One Year More Than A Year Ago.