The Common Mindset Of Franchisees Is Unruly.

After joining the brand, franchisees naturally need to invest in long-term business.

Many franchisees often start to suspect their franchised brands because of a temporary predicament, which is very undesirable.

If franchisees want to succeed, they must know how to adjust their mindset.

"I am the boss. I have the final say."

The typical external expression of this mentality is not "follow". It does not agree with the suggestion of headquarters. It thinks that it has a unique idea in business. It thinks that joining is a brand. If a brand is hung up, a single shop opens, and the rest is the franchisee himself.

Why? Franchisees think: this shop is my investment, of course I am the boss! This is a very wrong mentality.

Remember, "franchisee" is neither an employee of a franchisor, nor an independent boss. The professional characteristics of franchisees are between them.

Under the guidance of the leader, he must act according to the established rules of the allies.

Therefore, people with too much autonomy and innovation are not suitable for franchisees, but are more suitable for independent entrepreneurship.

I remember that when he talked with a franchisee, he wanted me to give him some guidance. At that time, I told him clearly that in fact, as a franchisee, the most important thing is "follow". As long as the franchisee follows the rules of the leader, he has at least four "combination" characters, that is, legal, commercial, reasonable and reasonable. So four "fit" is enough to protect franchisees from doing business.

There is evidence of progress and retreat.

In the ten thousand step, even if the business fails or there are some disputes with the franchisee, franchisees can also support themselves by "following".

Otherwise, because they do not "follow", franchisees will not have the basic advantage of arguing.

At the same time, because the leader himself has explored for more than ten years, he has encountered numerous problems, so his current solution may seem very simple, but it may be a valuable experience for a huge price.

As a franchisee, since joining, since the allies are willing to put his valuable experience, knowledge and

To teach franchisees, if franchisees stick to their opinions stubbornly, instead of going to explore and accumulate business experience from scratch, what is the meaning and necessity of franchisee? This is really unwise and unfavorable.