Who Is Responsible For The Poor Performance Of Clothing Stores?
The shopping guide has not completed the monthly goal, the enthusiasm is greatly reduced, the punishment mechanism simply does not work; the staff does some extreme things in order to complete the quarterly goal, this kind of phenomenon is we do not want to see.
It is often divorced from reality and blindly believes that setting high goals will at least force employees to meet the general standards. However, too high a goal will make employees fail to see the hope. If the goal itself is not challenging and feasible, it will run counter to the original intention, and the enthusiasm of employees will also decline. Therefore, when making goals, companies should not only add, but also subtract, skip and hop, and pick up peaches. Then they will strive towards their goals. At the same time, the management and timely adjustment of goals are the most important. When finding problems, we must be bold in adjusting and correcting them, and communicate with employees in a timely manner to restore confidence. Most shops are in the process of setting goals.
In the process of store operation, how to improve the enthusiasm of the staff and let the staff go all out to work? This is a problem for every operator.
This requires shops to establish a good incentive system, and a good incentive system is based on a sound assessment system.
Speaking of
Assessment
Not only should we have a little but also have a face, we should not only reward but also punish.
Some employers use corporal punishment in order to reduce the resistance of employees, but because of no substantial serious consequences, punishment is often a mere formality, and employee behavior has not been improved.
Therefore, the examination must start with the most concerned and most concerned aspects of employees, and most managers will examine from the aspects of salary and position.
In addition, a reasonable form of reward can also bring unexpected surprises to us. If the reward amount is large enough, it can choose to send outstanding employees in cash in the form of meetings. Through this form, it can not only bring great satisfaction to employees, but also form an invisible incentive to other employees.
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There was once a new employee in the shop, who was involved in the sales industry, and worked very hard in marketing. But when he first started work, he couldn't sell well, and slowly his confidence was obliterated and he resigned.
The boss saw that he was very conscientious and felt a bit sorry. He taught him some sales skills. After a week, the employee got the sales champion of the store, and his confidence was doubled.
In addition to being influenced by the goal setting and the incentive system, employees often lack motivation because of their lack of ability. They want to do well and work hard, but their morale is low due to incorrect methods.
Not doing, not actively and unsuccessfully is sometimes because of the problem of method, so the training of sales skills is very important.
We can make use of a conference to share staff: invite Sales Champions, explain their success stories, and answer sales questions on the spot, so that we can think together and make progress together.
If the above methods can not improve some
staff
At this time, the boss must quickly cut the Gordian knot. To be merciful to a person who does not create achievements is to be irresponsible to the whole shop.
However, it is worth noting that bosses should not easily lay off workers, which will cause conflicts, dissatisfaction and unnecessary verbal disputes among employees. They can make appropriate elimination system ahead of schedule and implement them in the case of all employees' recognition so as to make them feel natural.
If there is an outflow, there will be inflow. The right new recruits can inject fresh blood into the company, bring vitality and fighting spirit to the whole team, and also bring invisible pressure to some lazy employees.
For some small and medium-sized shops, the old way can be adopted.
In order to prevent the old employees from jerking down and doing nothing, they can check the old staff according to the learning level of the new employees and avoid this effectively.
What kind of team you want to build yourself into what kind of person.
Employees are most likely to imitate the boss's words and deeds, so our boss must let himself play the role of cultural dissemination in the team. The boss must first cultivate himself, and understand that his enthusiasm for the cause and the serious attitude towards work can be passed on to his employees. It becomes a culture rooted in the hearts of every member, and every employee will help you achieve your achievement goal.
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