Data Analysis Of Store Management Indicators

As a functional post of "sparrow is small and full of five organs", the store manager must understand and master some data analysis ideas so as to find a way to enhance the healthy operation of stores.

"There is no shortage of data around the store manager, but the lack of attention to data."

Store managers should be able to form standardized, institutionalized and written processes in each day's work. For all operations and management, work out daily, weekly and monthly work schedules, work items in the schedules, and check the performance of each project against the requirements of each project. This kind of inspection takes place in half a month, one month, two months, and three months, so that every employee can become a solidified work habit at ordinary times.

Chain store manager's role positioning, management functions, work specifications, service skills and so on are the qualities that store managers must possess. They believe that understanding, familiarity, basic principles of management of shop keeper, and efforts to practice it, a super heavyweight shop keeper will never win.

18 data research

1. the result of life = the way of thinking * enthusiasm.

2. profit growth - 80% of your sales come from 20% of existing customers.

3. cost reduction - the cost of developing new customers = the cost of retaining old customers *6.

4, more new customers - 60% of new customers come from the recommendation of existing customers.

5. cultivate loyal customers - buying 40% depends on trust.

6., to attract a customer, the cost is 5-7 times the cost of retaining a customer.

7., to eliminate a negative impression, we need 12 positive impressions to make up for it.

8. enterprises to remedy

Poor first impressions of consumers often cost more 25%-50%.

9.100 satisfied customers can produce 15 new guests.

10. behind every complaining guest, there are actually 20 customers who are dissatisfied (telling others).

11. increasing customer loyalty can increase profits by 5-17 times, increase customer loyalty by 5%, and increase business profits to 25%-85%.

12. selling function can't sell brand, sell emotion can sell brand.

Thirteen

First buy attitude, then buy products.

Good customer service is 90% attitude and 10% knowledge.

14. word of mouth sales power is 15 times higher than direct sales force.

More than 15.90%

Accustomed to speaking to customers rather than asking questions.

16. sales = refusal, 96% of people give up after 4 times of sales rejection, 4% of them will ask for fifth times, 60% of business is asking for 4 or more pactions.

17. 5% loss of customers and 25% loss of profits.

18. customer complaints handled well, 67% of customers will look back.