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    Are Your Shop Assistant Well Managed?

    2015/1/6 15:09:00 25

    SalespersonManagementSkills

    Many shop managers don't know how to be a store manager with gold content. They only do some table work every day. Have you ever asked yourself what kind of performance is superior to her to become a store manager?

    Manager, you are the company's sales plan at the terminal. Executor To ensure that the plan can be successfully achieved in your area, you must manage the people every day. Do you know which aspects of the management of "people"?

       1, teamwork is very important. An unstable shop should not be counted on. achievement It will be stable.

    Small G is the name of the store manager, she wants to arrange the best sales team in the best sales time, so she let Mu Guiying and Mulan to join the team to form a strong combination of stations to sell at a time post, let Qin Xianglian and Wang Baochuan together to form a melon combination station when the post section. At the beginning of the year, the performance of the strong combination in the peak sales period was enough to complete the sales target for a day, but it was a problem for a long time. The first thing was that the flour melon combination felt that it had not sold well, and that the performance pay was not enough. And the strong combination thought that the melon combination was taken less because they didn't sell well, and their basic wages were sold out by us. They didn't thank us for it. Why did they blame us in return?

    The store manager should know that your team members are complementary in their character, sales characteristics and behavior habits, so that they can play the advantage of combination, and more conducive to team harmony, create a PK atmosphere in harmony, so that every shift knows its importance for completing the sales plan.

       2, you need to know about you. Team members The short board, to know their frequent problems to guide;

    It refers to helping shop assistants change their sales ideas and habits which are not suitable for our store, help them improve their ability and quality, so that their turnover can be improved.

    Or shop manager G, she let Mu Guiying and Qin Xianglian combined into a shift, found Mu Guiying always think Qin Xianglian is too weak, Qin Xianglian in sales when she always has the big sister's behavior, sometimes confused the rhythm of Qin Xianglian, the customer also to kill halfway halfway gold is disgusted. So little G let Mu Guiying observe Qin Xianglian's daily sales habits, find out the other's shortcomings, and then save the spot for a few days. Mu Guiying told little G that Qin Xianglian was looking for clothes for customers faster, and the reception customers were not so wriggled.

    Little G asked her how she did it, and Mu Guiying said that when she taught by little G, she first asked Qin Xianglian to check the goods repeatedly and knew the exact location of each commodity, and let her run every time she looked for goods. In the pale field, let Qin Xianglian learn the tone of her customer reception and imitate repeatedly in the mirror. Now Qin Xianglian is more generous in receiving customers. And because of the consistency of their rhythm, they are much better. And she learned from Qin Xianglian that sales are not urgent and not boring. Now, she has confidence in their combination.

    Small G to see the problem directly if Qin Xianglian counseling, never let them in this class internal guidance, but also easy to cause Mu Guiying misunderstanding. The sales matching between salespersons reflects the understanding and synchronism between the salespersons, so that they can help each other, not only can they know each other's sales characteristics, but also lay a foundation for complementary sales in the future.

    Store managers should not only have the ability to see problems, but also have the ability to guide them. If the manager wants to give the clerk a better help, he must pay more attention to the most basic work of the daily shop management -- the sales process.

      3, common communication channels between store manager and shop assistant:

    (1) morning meeting: goal setting, decomposition, learning new knowledge, praising yesterday's sales champion and sharing sales experience.

    (2) Party: sales summary, personal performance review, monthly sales target execution follow up.

    (3) follow up period: store staff during the period of time to follow up, content related to the completion of sales tasks, sales skills, methods of use, display improvements, sales incentives.

    (4) dining time: the manager and the clerk eat together, and can talk about family's little topics. This is the best time to open up the heart and interact with each other.

    (5) when cleaning: when cleaning, the mind is relatively relaxed. The manager can talk with everyone about the happy things around us, talk about today's interesting customers, and share the joy of the big deal.

    (6) WeChat and small note messages are sent to non shop assistants. Sometimes this way of writing can often achieve the effect that face-to-face communication can not achieve.

    In fact, there is no fixed time limit for communication, so long as the heart is selfless, there can be effective communication at any time.

    As a shop leader, with the following behaviors, it will be difficult to convince the public and influence your management.

    1, merit is exclusive.

    2, only looking for problems will not give way.

    3, will not use the strengths of the salesmen, only to see their shortcomings.

    4, will only reprimand, will not encourage praise.

    5, I am afraid that the salesperson outperforms himself.

    6, for fear of superior supervision is not happy, only pleased with the news.

    7, deal with things unfair, close relatives.

    8, shirk responsibility.


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