Dialogue With Tang Xueting, Founder Of The Wardrobe Wardrobe

In November 29th last year, thirtieth brand stores of Chao Tong wardrobe were opened at the intersection of Bayi Road and Zhenxing South Road in Ningxiang county. Registered brand in December 2012, the following year in May opened its first brand store in Zhuzhou. Subsequently, Guangxi Liuzhou, Shandong Dezhou, Changsha Wangcheng and other stores opened one after another. The wardrobe wardrobe, the local brand of Zhuzhou, has been prairie fire, with annual sales of 20 million yuan.

Tang Xueting, the helmsman of this enterprise, has not worked until the beginning of his life, but he has worked in Zhuzhou's clothing industry for 12 years. His dream is to open 2000 brand stores in the whole country in 5 years and land on the new three boards, and make the wardrobe wardrobe a famous brand throughout the country.

　　 hold Children's wear As a breakthrough point

Tang Xueting was a native of Zhuzhou. Her mother was a tailor and grew up with clothes. At the age of 15, he went down to Guangzhou to learn costume design. As early as 2001, his monthly salary exceeded 7000 yuan.

"I want to be my own boss." In 2003, Tang Xue Ting resigned and returned to Zhuzhou to start an undertaking.

"Ten years ago, the clothing business was well done, so long as there were customers and channels, sales would not be a problem." Tang Xueting said, at that time, annual sales volume of tens of millions of yuan is not difficult.

However, since the beginning of 2010, as the market has declined, clothing has paid more and more attention to brand value, and the profit of processing workshop has been constantly squeezed.

At the end of 2012, Tang Xue Ting started with his children's clothing as the breakthrough point, and started his own brand, "Chao Tong Wardrobe".

　　 Professional managers Management enterprise

"Making brand is very tired, the pressure of funds is very great, but at least we can see hope." Tang Xueting said that at the beginning of his founding, he invested 6 million yuan at one time. Besides, the factory was left behind by production in the past. His personal and family members have not yet received a salary, and they have been put into operation.

Tang Xueting is also a fashion designer with innovative thinking. First brand Exclusive shop During its opening, the WeChat public number was established synchronously, the online shopping mall was set up, and the "400" national service hotline was opened.

Now, Tang Xue Ting has hired professional managers to run businesses. "A person's experience is always limited. The boss can't do everything personally. He should understand and give up power. Upgrading management is the only way for enterprises to become bigger and stronger. Tang Xueting told reporters that professional managers have the power of personnel, sales and so on. He only needs to butt up with his financial director every day, and the rest of his energy can concentrate on thinking about how to make a good brand.

In the future, Tang Xue Ting should constantly introduce incentive policies to turn professional managers and even excellent employees into partners so that they can regard their business as their own business.

　　 In 5 years, there are 2000 stores in the country.

In the children's wardrobe store, you will find new models every week. Tang Xueting said that children's clothing should also be "wet" and parents would spend money to dress up their children.

2015 is the first year of the wardrobe wardrobe. Tang Xue Ting plans to open 2000 brand stores in the whole country in 5 years, and the sales network covers the whole country.

As a member of the Zhuzhou brand clothing Federation, Tang Xueting said that 90% of the members wanted to make the brand, but the Zhuzhou industry lacks benchmarking, and generally dare not take risks, lacking the patience, courage and perseverance of incubating brand.

In addition, promotion, marketing and so on all need to consume a lot of money, but clothing industry small and micro enterprises are hard to borrow money, and the government has no adequate policy support for clothing brand. Talent is the key to making brand. Zhuzhou lacks an atmosphere, and now it is embarrassed to invite people not to come. "Designers are reluctant to come up with brands for a few people." Tang Xueting said.

"In the future, we hope that Zhuzhou will create a brand atmosphere and solve the bottleneck of talents, venues and capital through relevant policies." Tang Xueting finally said.