The Successful Course Of Victoria Beckham

"When I found out that I could build my own house and use everything I had on hand, and I had financial support, I immediately seized the opportunity. Yes, I could have continued to work with the brand to get a lot of money, but I got out of it. " She said, "I have learned a lot and I know that I want to take different roads. I got financial support from Simon to achieve all this.

The Simon she mentioned was Simon Fuller, the gold medalists who pushed Victoria to the world, and the first supporter of her own fashion business. Simon XIX Entertainment Group (XIX Entertainment) owns 1/3 of Victoria Beckham, and the remaining 2/3 shares are held by Beckham couples.

At the age of 18, Victoria first met with Simon, the great leader of music production. The office was where her personal office was now. "I was sitting on the sofa with the other girls of the spice girls." She kept talking, smiling and remembering the past. "Simon was wearing a navy blue Prada trousers and the lavender hat on her head was also Prada. I remember very clearly now. He is the spokesman for Prada. "

Recently, Simon is also talking about celebrity endorsements, including tennis stars Andy Murray, F1 racing car Lewis Hamilton, and of course Victoria's husband David. But he was the first hot potato group, the pop singer group composed of five queer British girls, becoming the most popular pop band in pop music history. Simon is also the founder of Pop Idol, which has been replicated countless times, and the more than 100 countries in the world have bought the copyright of the program.

Even if Simon is added, it will not change the bias of the fashion world, but it is also a star's weight to raise popularity.

"Everyone says," it's not going to work because stars don't even draw lines. But I didn't have any psychological pressure, because everyone thought my design would be rotten. Nobody looked at us at that time. " Victoria said, "I didn't think so much. I didn't enter the fashion world to prove it to anyone. I just wanted to prove it to myself."

Like other shrewd entrepreneurs, Beckham has chosen partners and cooperation teams before creating a fashion business, and has created a good corporate culture and corporate vision, so that everyone wants to integrate into it. This is another key to her success.

Victoria did not set up a full-time team. She used the backstage resources of XIX entertainment group. It was XIX who gave birth to the Victoria Beckham brand and built a streamlined core team. In the early days of brand building, there were only three full-time staff: the first was Victoria; the second was her right-hand man Melanie Clark (who had worked with Jonathan Saunders and Roland Mouret before); the third was Tracy Lowe, the manager of production and R & D, who had worked with Luella Bartley.

"The key is that Simon has its own company and there are other projects on hand. Victoria businesses rely on borrowed resources. To some extent, I was also borrowed by myself, and the money was raised by borrowing. "Zach Duane explained that he was first employed by Victoria as a lawyer and helped the company make the earliest license agreement. Now he has become the CEO of the company.

Through this lean team's cooperation, Victoria During the September 2008 fashion week, the first series of personal namesake brands was released in a relatively private display mode at the Waldorf Hotel in New York, which pushed her to the cusp of public opinion. At last, she found the opportunity to sneer at the fashion world that she had always been prejudiced.

"I didn't worry much about how the daily post appraise me very early. When I asked her how she dealt with the tabloid press, she said. However, it was still very bold to launch the first women's wear series in the fashion week.

"I am not nervous because I am a celebrity, but I am as nervous as any young designer who will launch the fashion series." "I remember the main media people who entered the first day of fashion week," she said. As they watched the presentation, they buried their heads in their notes. When they finished, they stood up and turned away. I said to my colleagues at the time, "so, do they like our brand?" she laughed. "No one will tell me if I like it. When they write it, you will know."

However, like their elusive style, even some of the most trendy fashion commentators praised Victoria for its success in its first personal fashion show and attracted everyone's attention.

"I can't believe I want to write like this," wrote Lisa Armstrong, a fashion editor of the times in London. "But this series of women's wear is really impressive, and the design is quite colorful, with no flaws. Although there are only 10 women's clothes of different colors, each of them is the clothes that designers will wear out of the street recently. They have unique aesthetic elements: the 10 are all tall waist tight skirts with slim, tall, long legs. But what is more impressive is the fabric used for clothing (silk, wool and transparent hard yarn) and the assurance of the details of the design.

After Victoria launched the first women's wear series, someone immediately compared the series with Roland Mouret. Roland Mouret and Victoria Beckham belong to XIX group. The outside world often suspects that Roland Mouret is the design army behind the brand behind the Victoria brand. Victoria insisted that he himself participated in the whole process of design. "People used to think that there were a lot of conscientious design soldiers behind me. Until today, I thought it funny," she adamantly denied that Mouret was the designer behind the scenes. "There is no secret design team at all."

"I used to wear the Roland Mouret brand. Women's wear 。 I think he is a very talented designer, and I respect him very much both personally and professionally, "she explained." I talked with him about what I wanted to do, and he was very supportive of me. He introduced Melanie [Clark] to me. Roland has never been involved in design, but he helped me when I set up a team. "

However, this series is in the hands of retailers. No matter how much praise they have won, customers still refuse to do so because they do not want to buy celebrity brand clothes. Therefore, Victoria Beckham's team will try to avoid the relationship between brand clothing and her name.

"Just entering some market We have been apologetic. We have to let people forget that the brand name is Victoria Beckham. Zach explains, "some private shopping guides tear the trademarks on the dress directly, then pass them to the customer and say," try this one. " Then customers come out of the dressing room and say, "it's really great. Who designed it?" he recalls. "Then shopping guide will reveal the answer."