How To Persuade Old Customers Who Don'T Enjoy Discounts?

1. don't mind, your grades are different.

2. clothes like this, almost no discount for seasonal goods.

3. the company has the final say, and we have no choice.

Problem diagnosis

"You don't mind, your grades are different", so it is far fetched and convincing.

"Clothes are like this, and there are almost no discount on seasonal goods". This statement does not clearly explain to customers why the clothes are not discounted during the season, which is not conducive to encouraging customers to take immediate action to buy.

"The company has the final say, we have no way", which is a typical saying that the shopping guide is irresponsible and does not give customers any acceptable explanation.

Any purchase behavior of customers is caused by interest. It is very painful to dig out the hot bills from their pockets. But why do customers still willingly and voluntarily pay for it? Through a large number of in-depth analysis, we find that customers actually want to gain benefits and avoid pain through buying behavior.

Research has shown that pain drives the decision-making power of customers three times more than profits.

So in

When it is difficult to make decisions, shopping guides can prompt customers to make immediate decisions by providing customers with reasons for buying, and the best way is to tell him what the benefits of doing so and the painful consequences of not doing so.

At the same time, giving customers pleasure and pain can increase the purchase success rate by 50%.

As far as this case is concerned, shopping guides can tell customers the reasons for discounts, and the unfavorable consequences of buying discount clothing to customers, and impressing customers with interests, so that they can take immediate action.

Shopping guide: Yes, the situation you said is really uncomfortable.

But you can also think about it from another angle. If you buy it now, you can wear it for a whole season. If a clothes you like, you can't wear it for two times because of the reason of changing season. From the number of times you wear it, it's still more cost-effective to buy it earlier. Do you think so? Guide: Yes, you have a point.

There are two prices for the same commodity, but if I do, it will be uncomfortable for me.

Just because clothing has seasonal, popular and fashionable factors, and at the end of the season, many sizes are not uniform, so prices will be different.

But of course, the costumes of the season are of course, the sooner they go through the bargain, or the two times they can't wear them. It's a pity. Do you say that personal views, while exerting pain and happiness, can greatly enhance the sales performance of the stores.

Related links:

How to win customers in casual wear shops is the key to successful sales.

When training enterprises to purchase personnel, they can only instille some basic knowledge and product knowledge into the shopping guide, which requires us to guide the buyers to play on the spot according to the type of customers they are facing.

If the shopping guide fails to answer questions in the sales process, even if there is no preamble, it will cause consumers' dissatisfaction and even distrust the brand.

The leisure clothing store's service is the key to win the shopping guide.

Customers do not recognize the service, the product has characteristics, the price is more affordable, and the customers will not pay the bill. Therefore, whether the mentality of service can deal with consumers' various criticizing and problems is one of the criteria to weigh an excellent guide.

Among them, the service attitude and skills of shopping guide personnel need long-term and subtle influence and guidance.

Chinese people most value a sentiment word. We should communicate with customers in order to let them experience a kind of care and a kind of greeting.

Because consumers not only look at products, choose brands, but also pick you.

In some casual wear shops, we can find that some shopping guides are only able to recite some rigid knowledge mechanically while serving customers, but can not catch the real needs of customers.

This resulted in a large number of customers losing.

Therefore, it can be said that it is also one of the most basic qualities of shopping guide.

But it does not mean "can say".

"Can say" is to talk about the hearts of customers, think what they want, grasp their deepest thoughts, and recommend them to them with expert's tone.

Only in this way can you really recommend the products.

Therefore, a good set of words is particularly important, which is a key link for consumers to remember product characteristics and arouse their desire to buy.

In the market, you can find that those franchisees who have good service attitude and can fully interact with customers have a high turnover rate and a high degree of customer satisfaction, thus becoming a repeat customer.

How can we succeed in running a casual wear shop? After listening to the above introduction, investors should know how to successfully manage a casual wear shop. If you feel that you have difficulty in opening your own business, you can invest in a casual wear item company with strength and brand names. With the help of your headquarters, you can greatly reduce the risk.