Secrets Of Clothing Shops

The location of clothing shops is very important, which is important to determine the survival of businesses.

Before choosing a clothing store, the first thing to make sure is that

Choice.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, most of the shops in the East Fourth area are mainly white-collar women around 25-30 years old. The products are of excellent quality and high price, while the customers in Xidan are younger.

More emphasis on style, for

And work and other details will not be too critical.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their stores are negatively related to the proximity of stores and their proximity to the nearby stores, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are a number of casual wear shops around the world, competition at the level of casual wear will be more intense. At this time, it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that consumers here prefer Shanghai brand and do not like Wenzhou brand, then they can give priority to joining Shanghai brand.

After all these questions are clear, we can look for the source of goods in a targeted way.

If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

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When choosing a location for a clothing store, it is necessary to analyze the characteristics of the terrain, that is, to set up shop in the location with high visibility. Therefore, shops should be placed on the street as far as possible. As far as possible, two or three of the street junctions should be selected to enhance visibility, and more outlets can be set up.

Some large public places face higher visibility.

The direction of storefront can not be ignored. For example, the storefronts facing the West are too sunny in summer, and the storefronts facing the north are vulnerable to the north wind in winter. These are all problems that should be considered when choosing a site.

Finally, the sales division also needs to evaluate the future benefits of the store, including the average number of people who pass in front of the store every day, the number of people coming to the store, the proportion of customers who visit customers, and the average purchase volume of each paction.

On this basis, the location decision made by the sales division will not be more biased.