The New Elimination Method Behind The Frequent Complaints Of Attractive Women'S Wear Can Claim Three To Five Times Compensation.

Recently, some consumers complained that

EMU smart "spent nearly 1000 yuan to buy clothes, only to wear a shot and lose hair", which requires merchants to return rejected.

Reporters learned from the 12315 consumer complaint reporting center of Guangzhou industrial and commercial bureau, only EMU in recent two years

More than 40 complaints have been filed, and EMU has been repeatedly informed by industry and commerce, quality inspection and other departments for quality problems.

Ms. Ho, the consumer, claimed that she bought a sweater coat at EMU yuan for 998 yuan, and had just started wearing the ball once, and there was a small amount of hair falling.

After repeated requests for return from businesses, Ms ho complained to the newspaper angrily.

EMU as a brand of women's clothing, why the quality is not guaranteed? For this reason, Che Guangping, chairman of Guangzhou Yi Miao Industrial Co., Ltd., responded to the interview, said that it is famous for its fast fashion mode. The new models come into the market every week, and thousands of styles are launched every year. It is difficult to avoid the defects in individual styles.

Che Guangping also said that the lesson would be "strictly abide by the quality standards in the daily production and operation, and strictly control the quality, so as to provide consumers with more and more high-quality products".

Ms. Wang's complaint is more typical. "The knitted jacket bought at that time promised not to lift up the ball and not to change the shape, but now it only washes it once, it's fuzzing and deforming."

More consumers complained that they were wearing "itchy spots" on their bodies.

Ms. Ma, a citizen, bought a dress at Yi Miao clothing store in April 12th last year at a price of 428 yuan.

When the clothes were tried, itchy spots appeared. The clerk told him that after cleaning, it would be all right.

Ms. Ma washed her clothes again and put them on again.

In April 25th last year, Ms. Ma reflected to the merchants that the clerk's verbal commitment was replaceable.

But when Ms. Ma went to the store to ask for a replacement, the manager said that the clothes had been cleaned and could not be replaced.

The reporter learned from the 12315 consumer complaint reporting center of Guangzhou industrial and commercial bureau that EMU was frequently complained of quality problems, or it was hard to say that there were "quality flaws" in individual styles.

The center's data show that there are 41 complaints against EMU in the last two years, covering almost all categories such as coat, coat, coat, skirt, trousers, shoes and so on. The problems include "falling off", "dropping off" "hair removal", "burst line", "shrinkage deformation", and so on.

The purchase price is 98 yuan and the dress is 1298 yuan.

Behind the frequent complaints of EMU product quality, there is a serious discrepancy between actual cost and sales price.

The reporter saw the red rose store at EMU's good Plaza. The clothes priced in the shop range from hundreds to thousands of yuan, and fur clothing is priced at 10000 yuan.

The reporter asked whether the price was so high whether there was any discount, a salesperson said, "EMU sells" fast fashion ", and there is no discount all year round.

However, according to a number of former staff members, the prices of these clothes, which are often over 1000 yuan, are very cheap, many of which only need tens of dollars, "considering factory profits and lower actual costs".

The purchasing list of a EMU company in October last year showed that most of the company's tag price was higher than the purchase price several times to ten times.

For example, the purchase price of "leather fabric elastic trousers" is 125440003 yuan, the purchase price is 52.5 yuan, the tag price is as high as 668 yuan, the tag price is 668 yuan, the "sexy big V collar bag hip dress", the purchase price is 80 yuan.

And the number 135310032 "sleeveless special lace fabric PU X dress" is priced at 98 yuan, the tag price is up to 1298 yuan, and the price difference is 12 times.

An interview with Miss Wang, who worked in the QC (quality control) Department of Yi Mei company, said that because of EMU's positioning of "fast fashion", the proportion of quality problems is much higher than that of other women's brands. "EMU requires fast and development time is short, so there is no way to customize fabrics like other brands, so it can only be purchased from the cloth market, and the quality is relatively less controlled."

Another employee of the company told reporters, "the consumers who complain to the departments concerned may be only a small number, and the complaints received by the company are more. The testing reports issued by our company are cooperative relationships, and many of the indicators are not passed and sometimes labeled."

In response to the above queries, Che Guang Ping responded to reporters that commodity pricing is based on commodity costs rather than production costs. "Commodity costs include production costs, development costs, warehousing costs, asset operation costs, brand promotion costs, and so on, and production costs are only one of them."

In addition, Che Guang Ping said that the quality is only related to management, and has nothing to do with cost. "Brand sales are more about brand added value, and the price of a product is different from that of a brand label."

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Lawyer said: identification of unqualified can be three to five times the compensation.

Chen Chen, lawyer of Beijing Ying Ke (Guangzhou) law firm, said in an interview that because of the fact that consumers and businesses were unable to negotiate on the basis of product quality issues, in addition to complaints from the Consumer Council and other departments, "in fact, it is necessary to go to court to prosecute". "According to the new consumer law, compensation can be three to five times."

However, Chen Chen reminded that problems such as pilling, coloring, dyeing, hair removal and other problems are only cosmetic phenomena, and can not be used as evidence of prosecution. "Consumers should first reserve small shopping tickets, and then apply for identification of clothes. Generally speaking, if pilling is possible, the content of wool is not uniform, and the serious fading may be that the color fastness is not up to standard, and so on, all have corresponding national standards for textiles".

However, at present, our country does not accept the personal accreditation of citizens. "More convenient, consumers can first bring a lawsuit to the court, and apply for forensic appraisal, which will ultimately be borne by the losing party".