The "Decisive End" Of Clothing Display

In fact, how important it is in the development of garment enterprises is the issue of "competition core".

Entrepreneurs are also born with the problem of "torturing them" all the time, that is, how to choose the core of competition in different development environments.

Display is an important representative of sales terminal thinking in enterprise marketing theory, and the other main idea of enterprise operation strategy, the representative of product quality theory, can be said to be designed.

Design is the "upstream" stage of product production and marketing process, which embodies the product value orientation and cultural appeal. The display is in the "downstream" stage of production and marketing process, and its purpose is to enhance brand connotation and propagate product value.

Although the center of display is centered on better performance of fashion design intention, it does not mean that design can determine the significance of display.

From the origin of the display, we can see that in 1885, British tailor worth put the design works in the fashion shop, which fully attracted the attention of consumers. How could he make a sensational success if he kept his work hidden?

The discussion of the relationship between display and design in the business strategy is not just to clarify who can decide whose problem.

At present, a phenomenon that exists in domestic garment enterprises has also aroused our interest.

For example, Wang Xiaofeng, President of Shenzhen Fashion Exhibition Design Co., Ltd., bluntly said that he hoped to train designers to become Chen Li Shi.

And some of the company's clothing designers, at the same time as a shop display this should belong to the position of Chen Li.

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"Knowing products, you should know better how to display them."

Wang Xiaofeng said.

Other enterprises clearly indicate that the work and design of the display part are different.

Wang Yong, chief executive of Hongkong billion Hong Run, said: "exhibition should be part of the promotion department.

Knowledge of environmental art, marketing, and graphic knowledge can only be done, so he should be part of the promotion department rather than part of the design department. "

Huang Zhihua, general manager of Shenzhen Liangzi Fashion Industrial Co., Ltd. also said: "the company does not agree to let designers become masters, because such a person is distracted by doing a lot of things, which is equal to not doing well.

But there are very few talented people in particular.

This is a contradiction which is difficult to achieve two goals. "

In the era of economic globalization, with the improvement of commercialization degree, the division of labor is becoming more and more detailed. More and more enterprises agree that it is inevitable to separate design from display.

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Can we achieve harmony and unity with display, can we find a meeting point between the two?

Wu Bangdong, President of Chuang Ji group, expounded the importance of communication.

"Although display and design are separately done, communication between Chen Li Shi and designers is extremely important, and there must be close communication and consultation between them.

Even if the division of labor is meticulous and clear, such as window display props are made by home designers, they must first get the deepest communication with the fashion designers.

Shenzhen year Fu Clothing Co., Ltd. specializes in children's wear products. Long Yan, deputy general manager, thinks that display is not a job that can be done by Chen Li. "Chen Li has to communicate with designers. He can communicate with designers in making display plans, drawing sketches, making patterns in downstairs stores, adjusting colors and colors, firmly grasping the theme of the season, putting clothes and props, etc., and making the entire display is the crystallization of the wisdom of a team."

The "service" feature of the display put forward by Wu Suiping, chairman of the garment, provides a train of thought for finding a meeting point between design and display.

"What Chen Li created is a service characteristic.

This characteristic should be shown from inside to outside.

There are two elements in clothing: generality and individuality.

Display is the combination of these two elements.

For example, where clothing is good, where is unusual, all of these should be displayed in the display.

Let consumers be attracted to stores at the first time.

This coincides with the concept of "consumer centred" in fashion design.

The idea that design should complement each other is acceptable to most people.

But there are also entrepreneurs who display and design higher than one.

In the eyes of Miao Hongbing in the white collar dress, the display is in the big design category, the clothing is the small design.

How to improve the added value of products is more important than how to enhance the value of product development.

The design of products should be carried out from the display, and the display should be highly respected in the enterprise. Designers should learn big design so as to better carry out small design.

Writing in a large category plays a vital role in the future development.