Finding A Balance Point For Display

What is display? Display is an interesting art game. Display is an important system engineering, and it is the key to product performance.

Wang Shuo, a display trainer of Xi Miao color company, once said that Chen Li Shi always had to "obey the commercial needs and take into account the artistic creativity."

For enterprises, how to find the best balance between art and commerce is the key to winning sales.

The artistry of clothing display is to express the design intention and cultural idea of clothing products with specific elements such as color, shape, props and overall atmosphere, and ultimately achieve the purpose of conveying the mood of clothing products.

And the commercial nature of clothing display is based on the artistic expression to achieve and reflect the effect of product value, which is the final demand of display.

From the perspective of a clothing entrepreneur, the art of display must serve commercial purposes.

Wu Bangdong, President of Chuang Ji group, said: "artistic behavior should take into account the commercial purpose.

There are two main aspects of the exhibition.

First, the cost of props is very high.

It's all made of solid wood high grade furniture, and it looks elegant.

On the other hand, there are casual clothes in the product line of Chuang Ji, so the display should consider the characteristics of the display combination of casual wear.

Metersbonwe group's main clothing products are casual wear, Zhou Chengjian, President of the analysis, said: "the display of formal clothing is more reflected in the simple and generous aspect.

The display of casual wear should take into account the active atmosphere, including the combination of colors, the placement of products, etc.

Metersbonwe is a casual wear series. The key to leisure wear display is to highlight colors.

Display should be more important for casual clothes. "

For display, entrepreneurs are more concerned about their purposes.

A kind of

What does clothing display rely on to attract consumers' eyeballs? In fact, there are customer feelings behind the eyeballs.

From the date of production, clothing products naturally condense the cultural emotions of enterprises. While expressing their emotions to consumers, Chen Li also resonates with customers' emotions, thus contributing to the formation of loyal consumer groups.

"A brand, its life attitude, its story, its emotional feelings, can be reflected in the display."

Miao Hongbing, President of the white-collar dress group, has great understanding of customer sentiment.

The display of white-collar workers includes a lot of contents.

One is the integrity of the whole.

This integrity refers to the integrity of artistic creation, the integrity of product series, and the integrity of aesthetic appreciation. Two, the story telling process, product style, popular elements are displayed and expressed by Chen Lai, three is the expression of emotions, what emotions the brand should emphasize, peace, freedom or cool entertainment, through the display of pformation, color combinations, and people's mindset to coordinate; four is the expression of life attitude and lifestyle.

The design of props and windows needs a concept, echoing with the display. They should not be realistic, but should be forward-looking. They should give consumers a good expectation of the future, let them yearn for such a life, and the five is the feeling of display.

Display is a static language, it is a salesperson who can not speak, to a large extent, it can even replace the role of people in the store.

As a qualified person

He must be able to convey products in different seasons, such as elements, colors, sales priorities, fashion concepts and so on.

White collar made a display 6 or 7 years ago, very typical.

At that time, the Internet was the hottest fashion thing.

White-collar workers use fish lines to make a network. They are displayed in the window, giving people a deep impression. When people look at the past, they feel a cutting-edge fashion. This tells your consumers that you are the fashion brand.

Miao Hongbing said.

"No matter political, economic or technological, it is the spirit of fashion promotion.

High technology is also the most fashionable topic. It is a topic that needs expression in fashion.

This is the first point that we should pay attention to.

Second, display must learn to speak with color.

In the spring, white collar workers used to push pink, blue and orange to become popular colors.

The popularity of these displays comes from last year's SARS and war. People's attitudes towards life have changed, and they began to yearn for free and tender life.

In autumn and winter, the main display is green, mainly overheated in summer, and people yearn for green.

Fashion is expected.

Three, we should pay attention to the management and business strategy of the exhibition. What products are we going to make this season, what kind of life attitude we should advocate, and what products we should express, including whether our competitors are evasive or competitive.

Four is to display the great role of the atmosphere.

It is also considered that the display of enterprises needs deep participation in artistic presentation.

"One year white-collar window display was done. In order to reflect the sense of autumn harvest, a lot of dead branches were found, and the apples were suspended vertically by the rope.

It shows a strong sense of artistic beauty.

It also conveyed a fashionable attitude that touched customers.

The purpose of display is commercial, but display can not have a clear commercial style, always give customers an aesthetic surprise.

If not, one time and two times, and the third display will be abandoned by consumers. "

Wu Bangdong, President of Chuang Ji group, has expressed.

The characteristics of adjustment according to business requirements.

"Men's clothing store has its own characteristics, to be refined, especially for decoration and decoration, to reflect the brand's taste and grade.

From a macro perspective, men's shop display is more comprehensive.

Women's clothing is relatively simple, to display products, men's clothing does not need to display all the clothing, only to display some products mainly give people a whole atmosphere and taste.

Similarly, in the arrangement of children's clothing, Long Yan, deputy general manager of Shenzhen year Fu Clothing Co., Ltd. also holds the same view: "the display of children's clothing is mainly interesting, which is different from adult clothing.

To make the whole environment have a kind of interest and interest, let the children linger on, there is another point to note: Children's clothing display needs to pay attention to safety. Our salesmen have to organize the store more than ten times a day, because children do not control their behavior as adults.

At one time, he made a pebble and glass display, and soon found it was not good. The kids jumped up and jumped, and the chandelier and the glass below made a dangerous signal.

It is necessary to replace immediately and rearrange thick glass with high safety.