The Key To The Purchase Of Clothing Stores Is "Understanding".

It is not easy for a franchised store to do well. In addition to good clothing sales, the most important thing is to "understand" the purchase.

The management of clothing stores is closely related to the positioning of merchandise and the view of purchase.

Today Xiaobian will introduce different purchasing skills for you.

This "know" word contains a lot of content, not only to know the location of the purchase, the price level of the wholesale market and the customer base, but also to understand the preferences and characteristics of the customers, and more importantly, to clean the goods.

This kind of experience requires time and experience to accumulate continuously, and it will take at least 3 years to achieve the level of perfection.

Clothing to join the purchase must be marketable, appropriate, referred to as "dual fitness", is the key to business operators must grasp.

It is both marketable and appropriate to manage garment joining, but it is difficult for them to master "quasi".

Many investors who opened their shop for the first time because they were not able to get the first sight, they even laughed. Some people even joked that the first batch of clothing stores would be overstocked, so it is better to have less goods in the first batch.

When it comes to the difficulty of purchase, the only way to select goods is "fast, accurate and ruthless". Only in this way can we pick up the right products and minimize the cost of purchase.

There are three main points for accurate purchase:

One is to grasp the local market: what kinds of new products have emerged? What are the sales trends? How much is the stock? What is the price increase? What is the purchasing power? Generally speaking, there is a good idea.

The two is to prepare the required cargo plan, of course, in the process of purchase, it can also be changed.

Three, when buying, first turn to the market, compare the prices of various markets and wholesalers, because clothing wholesale wholesale "fleeing" situation is very large, often a market of 20 yuan of goods, in another market of 15 yuan can be obtained, so we must compare, and then proceed to implement the purchase.

Many people have a knowledge of clothing franchising, that is, they will not replenish their products only with new ones, even if they sell well, so that new products will continue to flow.

But Xu Baoying did not do so.

She never restocking a style because it is a hot - selling old style. Instead, she will seize the market demand and replenish the source quickly, and continue to sell to a weakening or the end of the sale.

Once the hot selling style is recognized by the market, the sales volume will reach a record high. This is much easier than selling other styles, and it can bring more profits.

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Skills and clothing

The most important thing is to be good at collecting fashion information.

The main methods she collected were listening, watching, visiting and checking.

"Listening" is to listen to customers' requirements for patterns and styles. On the other hand, they should pay attention to listening to people's views on colors and styles: "look"; first, look at the market situation inside and outside; two, watch fashion shows on TV and clothing sales, and three read information in newspapers and magazines.

The sales source of affiliate: "check" means sending letters or calling and tracking enquiries if it is not convenient to ask directly.

Once we have grasped information, we will seize time and purchase.