"Up And Down" Won The French Luxury Goods Innovation Award
From the French Ministry of culture and
Luxury goods
The Eleventh Luxury and Creation Summit, CO sponsored by the Innovation Association, was held in Paris in March 19th and awarded the Luxury and Creation Talents Award.
Jiang Qionger, chief executive officer and art director of "up and down", was awarded the "Talent for Harmony" award.
Jiang Qionger is one of the contemporary Chinese artists who have an international reputation.
She was born into a family of art and family culture, and has a profound cultural background.
Years of traveling and learning in Europe have given her an international vision and an open mind.
The background of dual culture has made her creative freedom free, not only preserving respect for tradition but also embracing everything.
As an artist
Jiang Jiang er
Its works have been exhibited and collected in museums such as Switzerland, the United States, France and many other countries, and have participated in numerous international exhibitions and awards and received honors.
2010 Chiang Qiong has established the noble life brand of contemporary China.
Up and down
He also serves as chief executive and artistic director.
In "up and down", Jiang Qionger and her design team created a series of works, while inheriting Chinese traditional culture and craftsmanship, using modern aesthetic simplicity and elegance to integrate inheritance, culture, innovation and dialogue.
The French luxury innovation award is founded in honor of the top creators and managers of the luxury goods industry. It has been selected by many people including media, cultural personages and industry experts. There are nine awards, including elegance, harmony, invention, innovation, originality, courage, charm, tranquility and rare treasure. This year, the best management, annual excellence and annual gold award are added.
In 2012, the "harmonious innovation" award was awarded to Ms. Jiang Qionger in recognition of its "up and down" brand.
The philosophy of "up and down" brand covers the balance and dialogue between tradition and modernity, East and West, man and nature, and a magnificent and flat way of life, interpreting the Chinese style of elegance and enthusiasm.
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