Apparel And Department Stores Summit &Nbsp, Showing Unlimited Business Opportunities

One side is the brand, the other is the shopping mall. In the fast and fierce market competition, they need more direct and effective communication and communication.

"Business opportunities - department store and Apparel Brand Summit Conference" came into being to build bridges and share unlimited business opportunities for both sides.

As far as the development of department stores in China is concerned, the 10 years of ~2019 in 2010 are a very important part of the development of China's department stores.

During this period, the policy of expanding domestic demand has risen to the background of national strategy. China's department store industry will usher in a new historical opportunity and usher in a new round of prosperity. In addition to the need for sustained and stable market demand, it needs more good brands, powerful brands and market brands to join the development of department stores. During this period, both sides develop and grow together.

The platform provided by this real peak Club pays more attention to efficiency and pays more attention to the sustainable development ability of the industry, so as to drive the development of the whole department store and the growth of clothing and related brands, so as to realize the exchange of resources and information.

The growth prospects of department stores are unprecedented.

The summit of the department store and clothing brand in the early spring season is more representative of the trend of the development of China's department stores. In the spring breeze, the development of our national economy can be regarded as a fundamental factor in the prosperity of the general merchandise industry.

From the perspective of the per capita disposable income of urban households in China, the per capita disposable income of urban households in the whole country has shown a steady growth over the years, and has maintained an increase of over 8%.

Digging deep into the two or three line city market and seeking new profit growth point of department stores will become the development direction of China's department stores in the next 10 years.

International experience shows that when a country or region has a per capita GDP of more than 3000 dollars, the process of urbanization and industrialization will accelerate, and the consumption types and behaviors of residents will also undergo significant changes.

The biggest feature of modern department stores is the promotion of experiential consumption.

As a direct market facing, department store that collects first-hand consumer behavior characteristics and changes information, Fan Binjun, director of investment promotion at Central Plaza, Harbin Central Red Group, said: in the past, when shopping centres choose to enter the brand, most of them look at the maturity of the brand. The maturity of the brand plus the popularity of the mall can boost the growth and growth of both department stores and clothing brands.

Today, department stores prefer to choose brands with buyers' eyes. They prefer to predict the future development trend of brands. Designers with high fashion and high internationalization degree become popular in shopping malls during the past two years.

This is also to see the strong purchasing power of targeted consumer groups targeted by such brands. This part of the target consumer group pays more attention to the control of the fashion sense and the experience of the purchase process.

The Xiamen XTEP Investment Co., Ltd., a sponsor of this docking summit, also agreed that Ms. Gu, deputy director of channel planning, said in an introduction: "now is an opportunity period for brand development, people's living standards have been greatly improved in the past five years, and the consumption trend is becoming more and more diversified, providing great space for the development of department stores.

Taking a comprehensive look at the development of clothing brands in department stores in recent years, Fan Binjun concluded: most brands are still on a path of steady growth, especially those of the successful secondary brands launched by the clothing brands. With the influence of the borrowed brand, they can quickly find the growth platform and complete their own upgrading after entering the market.

However, a small number of brands are only short-lived in fierce competition, which is also a bottleneck that plagues many fashion brands.

At this summit, clothing brand operators can not only get consumers' first-hand information on the clothing products already listed, but also get the focus of their future development from the perspective of department stores representatives, so that clothing brands can directly hit the core in the development and achieve the most effective development in the shortest time.

At this docking summit, the department store industry can provide accurate and detailed market information for clothing brands, which is also the result of the continuous growth and development of the department store itself.

The spring of department stores is the result of many factors. The emphasis on self promotion, the development of domestic clothing brands and the promotion of national policies are indispensable factors. This shows that the department store industry has been ready to go out and urgently needs strong brand support, and the rapid development of local garment brands in recent two years has opened the eyes of department store representatives at this summit.

The development of local clothing brands is getting better.

In the two day docking summit, clothing brand self promotion has become the main form of its docking with department store representatives.

Among the clothing brands that have been promoted, there are already XTEP, which has made brilliant achievements in the sporting goods market, and also a fast fashion brand, which is a big leisure market. It has more advantages than the state owned enterprises and has just started but maintains the momentum of rapid development. Kedjeni also has the ALT brand, which is the main fashion for casual men's wear.

The clothing brands of various categories, styles and sales formats are gathered to share the excellent opportunity for the development of local clothing brands.

The famous sportswear brand XTEP has gone through more than 10 years of development since its establishment. XTEP has introduced the "entertainment + sports" mode into the marketing of sportswear and sporting goods for the first time in its brand name, and already has more than 9000 retail terminals.

In the past development, XTEP's channel construction is mainly based on exclusive stores, and the department stores will soon be put on the agenda. XTEP is fully prepared and will begin to realize the comprehensive development of sales channels.

In positioning high-end department stores, high-end consumers are more willing to focus on shopping here. On the other hand, competing with international brands can show XTEP's extraordinary competitive strength.

After comparing the consumption figures of per capita department stores in developed countries, the deputy director of channel planning, XTEP Investment Co., Ltd., Xiamen, concluded that the "department store channel will be an important consumer promotion channel", and the local clothing brand is the mainstay of supporting the development of the department stores.

In department stores in the United States, there are usually one or more storeys designed to sell designer brands or more distinctive brands in the US.

Messi's department store, a famous chain department store, mainly sells all kinds of brands in the United States.

Although the first floor is widely used to sell cosmetics and luxury brands in Europe, it is still the local brand in its men's and women's wear floors.

Some high-end department stores in Ginza, Tokyo, Japan, do not even see the signs of western international brands. They only sell all kinds of high-end brands in Japan.

The department store industry is closely related to the development of independent clothing brands. Taking part in this docking summit is a preparatory stage for XTEP to expand its channel construction.

Wu Yonghua, brand director of Jiangsu Yueda Textile Group Co., Ltd., led the young casual wear brand.

Besides launching new fashions in the front-line market, LUCK&JOURNEY has sponsored the 2011 "LUCK&JOURNEY Cup" outdoor costume design and the novice design competition of Jiangsu Clothing Institute. It is unique that the sponsoring fashion buyer class competition also has a local "fast fashion" leader. NOGE, NOGE has always used the buyer system. This year, in addition to CHIC, he also co sponsored the "NOGE first China youth fashion buyer contest" with the China Fashion Association and the China Fashion Designers Association.

Gu Tao, director of career development center of Shanghai nought dress limited company, said in an interview with this newspaper: in 2011, when the industry competition was particularly intense, this year also continued this state. The principle of "quality first, quantity supplemented" was maintained by Nash, and the business capacity of existing stores was improved.

This joining the summit of the department stores is hoping to be able to dock with the good shopping malls, study the business ideas of shopping malls during the exchange process, and conduct a market assessment on the location of the existing stores.

At present, there are three hundred or four hundred stores in the country, and in the trend of consumers becoming more rational, deep ploughing on existing resources is an advantageous way for the development of local fast fashion brands.

On the day of the docking summit, the ALT casual men's appearance was especially noticeable, and the posters of the brand, the fashionable poststar Wu Chun, were set up at the conference office.

According to Mr. Meng Jing, director of ALT menswear Marketing North District, the development of brand is now at a stage of rapid growth, which is the key period for market positioning to accept consumer inspection.

During this period, ALT became one of the distinguishing features from the same brand by fashions, especially the visual effects of the store.

Next, ALT will continue to uphold the brand positioning of "new exquisite fashion men's clothing" and win the competition in the first place.

At this joint summit, Meng Jing gained first-hand market information in the conversation with representatives of department stores, which is also a rare data for promoting brand closer to the market.

Walking on the floors of shopping malls, Department Stores operators want to have more money making brands. In the city's commercial centers, clothing brands want to have the most effective and rapid development platform. Both sides have their own view of the market, and their own voice has to be released. In this "practical business opportunities - department store and apparel brand summit meeting", the latest developments in employment both have been given a unique judgement.

Win win is the only answer.

The relationship between department stores and clothing brands can be summed up in the following words: "lips and teeth are dependent on each other."

Throughout

When more consumers began to pay attention to the added value of quality of life and consumption, "what I bought and where to buy" became the main theme of high-end clothing retail consumption.

In other words, regardless of the retail industry, or for the clothing industry, the road of brand has become inevitable. The bone and meat in a body, no matter which side grows imbalanced, will bring an unsound body -- win win, is the only answer.

Based on this, the "practical business opportunities - department store and apparel brand summit meeting" will be higher and stronger than before.

The great development of the fashion industry is not just to fight alone, but to further merge.

It is not enough to put the clothing industry in a single industry environment. In the process of branding of local clothing, the retail terminal represented by department stores is indispensable.

On the contrary, the upgrading of local clothing brands also improves the brand image of department stores, and the result is that everyone benefits from cooperation.

And the original intention of this forum is also hoping that the brand will strike a balance on the winning terminal.

At present, the strategic alliance between Chinese department stores and Chinese clothing brands has become the mission of jointly upgrading the national industry in the face of the formation of China's foreign trade and the integration of foreign trade and the opening of China's retail market.