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Advanced Apparel Customization Has Sprung Up In China.

2012/4/13 10:53:00 18

Clothing Customization Custom Suits Men'S Suits.

When celebrities attend various occasions, people are most concerned about what high-end clothing brands they wear, and this unique custom is often regarded as a symbol of luxury and high-end.

The custom of the advanced garment is also loved by the people who have the power of consumption.

Recently, a "senior tailor made custom" has been quietly blowing up in Changchun, such as Zhuo Zhan shopping center and Eurasian merchants, aiming at SIP and a certain consumer power customer group.

Tailor made garments

"Service" has further met the personalized consumption demand of high-end consumers.

Changchun is quietly wearing "advanced garment customization service".

"Advanced garment customization is actually a unique experience process. For consumers, enjoying the whole process of design and production is the most interesting.

The advanced clothing customized service can meet the personalized consumption demand of high-end consumer groups.

European and Asian business leaders said.

At present, Zhuo Zhan shopping center and Eurasian merchants have launched "advanced garment customization service" for their SIP and big customers with strong consumer power.

"Eurasian commercial capital"

Tailored suit

The center is our newly opened high-end service. It is mainly tailored to men's suits, and is tailored to high-end consumers by Japanese professional designers. Designers will provide professional advice and recommended design styles according to customers' temperament, skin color and entry and exit occasions. The fabrics are made of Zegna, Cerruti 1881 and other advanced fabrics, and the sewing factory is one of the most professional tailored factories in Japan.

This is a low-key luxury without LOGO, which can highlight the unique taste of a person.

European and Asian businessmen are responsible for the introduction.

"Zhuo Zhan shopping center's advanced clothing customization service is mainly about the international second-class men's wear brand.

Armani

Dunhill, Zegna, Kevin Kelly and so on are mainly customized for suits.

For senior clothing tailoring of international first-line brands, there will be professional measurements from Italy and France. Experienced top tailor masters will give professional advice on the side of guests' needs, and can also sew their names on suits to enjoy the only two advanced customization experience.

The customer manager of Zhuo Zhan Shopping Center said.

Reporters in the brand counters learned that, because it is purely manual sewing abroad, consumers generally need 2~3 months to receive the finished products. According to the consumers' choice of fabrics, the price will also be different. The customized garments will be slightly more expensive than the in store garments.

Zegna

For example, the cheapest one for custom shirts is 3600 yuan. Customers choose to customize 5000 yuan or so, and 24300 yuan for a suit, and thirty thousand or forty thousand yuan for a customer.

High-end consumers become "fragrant pastry"

International and domestic high-end department stores attach great importance to SIP customers. According to statistics, the consumption of these "Pyramid sharp" crowd accounts for more than 50% of the annual sales volume of the whole shopping mall.

"VIP is the top priority of high-end retail enterprises, and Eurasian businesses are increasing their services to SIP and VIP.

This year, for the SIP, the new super V room has been expanded, providing advanced clothing customization services, parking reservation, green payment channels, accompany shopping services, and truly achieving the one to one high-end services.

European and Asian businessmen are responsible for the introduction.

In view of the special services of high-end customers, Zhuozhan shopping center's key account manager said: "for high-end members, we have a series of exclusive services, such as the annual fashion trend conference, the brand will invite high-end members to participate in, bring them a unique audio-visual enjoyment; various cultural salons; special exclusive birthday gifts, provide personalized gifts for high-end members; brush the points to send the ROK, and create exclusive accommodation and travel routes for high-end members, and so on, and the activities are very rich and comprehensive."

"Advanced customization" is very popular in China.

In fact, in the cities of Beijing and Shanghai, which are more concentrated in the second tier international brands, "advanced customization service" is already a fashion trend, not just in the senior business men's wear.

Luggage and bags

Watches, jewellery, furniture, even cars, airplanes, private yachts, and so on, high-end people can experience this unique customized service.

Analysis of the industry, with the continuous development of the market, in recent years, major international second tier brands have been stationed, indicating that Changchun's consumer market has great potential for development. With the continuous change of consumer awareness, high-end consumer groups no longer simply pursue brands, but want to impress them through more high-end and more detailed services.