Shenzhen Clothing Store Closed The Tide To Attack The Store Again To Fight The Electricity Supplier

Clothing store closed down again

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What is the status of many women's clothing in Shenzhen and Shenzhen? What's the future? Recently, a reporter has investigated the Shenzhen women's clothing industry, and found that Shenzhen women's clothing is deepening pformation and upgrading. In the next one or two years or even longer period, the strong and strong pattern will be adopted.

Close shop and switch to e-commerce

In the international market,

Wet Seal announced on Wednesday that it will close 338 stores and remove about 3700 full-time and part-time employees.

It is said that many young clothing brands, including Wet Seal, have been in a predicament recently because of the preference of their target customers to H&M, Forever 21 and Zara.

Amazon and other online retailers have also taken many customers through big discounts.

In the domestic market, men's clothing brands such as the seven wolves and the nine herd kings continue to close their stores.

For example, in the first three quarters of 2014, revenue was 1 billion 495 million and net profit was 307 million, down 15.07% and 27.99% respectively.

Of particular concern is that as of November 2014, about 20% of the franchise revenue fell, the franchisee closed more than more than 200.

Despite the poor performance of physical shops, the electricity business is developing rapidly.

For example, the sales volume was about 50000000 in double 11 quarter last year.

In the past, the location of the electricity supplier channel was used to clean up the stock, but it started upgrading last year, and launched the same price and online special contributions on the offline line. The sales volume was 3% and 30% of the total sales respectively.

There is a view that

Will continue, men's wear, casual wear, women's clothes are difficult to escape.

According to the introduction, in the pattern of domestic clothing, casual wear, men's wear and women's clothing brands are always more casual than men's wear when they set up physical stores, men's clothing is more radical than women's clothing, while women's clothing brand stores focus more on quality, so the closure of women's clothing brand shops is also the latest.

Lining, Baleno, seven wolves, nine Mu Wang and other leisure sportswear, sportswear and men's clothing brands were forced to close some physical stores first, and in 2015, women's clothing went bankrupt.