The Reduction Of Garment Enterprises' Profits Also Forced Traditional Stores To Encounter Crises.

In the first half of 2014, there were 347 stores in the seven wolf stores, 88 in IgG and 73 in nine Mu Wang Guan.

The reduction of profits has also forced traditional stores to encounter crises. In addition to inventory problems, more is the general outbreak of extensive development patterns accumulated over the years, and many clothing stores are expected to close down one after another.

However, in the three quarterly reports of these listed companies, there is another message, which has become an important driving force for clothing sales.

Facing the booming e-commerce market, traditional garment enterprises are actively pforming.

Offline stores have always been the main channel for clothing sales, and the rise of electricity providers has made clothing the most popular category in online shopping, and it also impacts sales of physical stores.

Not yet "electric shock" clothing companies are facing the French style elegance R&D 2012, which is constantly looted by the electricity supplier. How can we solve the difficult situation in the pition period?

Traditional clothing enterprises do

Its advantages are mainly the brand influence, the customers who have been precipitated for many years, and the advantages of product R & D and supply chain.

At first, because of the cost advantage of the electricity supplier department and the low price atmosphere of the whole network sale, many decision makers of the clothing brand only regard the electric business department as a way to deal with the inventory products, and the products of low price, outdated and broken codes are full of them.

The relevant person in charge of the world factory network believes that the electricity supplier is not a simple product sales channel, but an important factor affecting the pformation of the garment industry.

For clothing enterprises to do business, do not apply the mass market operation of mass market.

The marketing operation of traditional brands is to seize the channels, seize the resources of the shops below the agents, seize the funds of the shops under the agents, and decide the outcome by the number of shops.

There are shops with channels, customers have shops, customers have sales, and electricity providers have eliminated channels. The number of shops is no longer a proof of brand strength.

The brand of clothing enterprises must accept the fact that it must be Internet Oriented and must embrace the electricity supplier, otherwise, there is no way to go.

Because only in this way can you find your consumer group, and your customers can find you, so that more consumers can understand your brand meaning.

If consumers identify your brand, there is no need to tangle where the shops are or where they can only rely on offline channels.

E-commerce is not only a channel for traditional clothing enterprises, but also a trend, a more progressive and forward lifestyle change.

As the world's largest e-commerce platform for manufacturing enterprises, the world factory network helps to pform and develop manufacturing enterprises.

For the future development of garment enterprises, relevant responsible persons said that the world factory network will strive to develop the leading role of e-commerce platform, and guide businesses to take the new formats of online trading and offline trade, subvert the traditional clothing market operation mode, expand domestic and foreign marketing network, help enterprises build their own brands, and reconstruct them.

Business form.