• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    It's Time To Throw Away The Old Concept Of Shopping Cart.

    2015/1/8 22:39:00 12

    Shopping CartBuying And SellingNetwork

    "Pages, bookmarks, desktops, scrolls, folders, trash cans", we have been accustomed to using these real life concepts to describe the environment on the Internet. However, in the era of Web1.0, the slight modification of real life experience directly used in the Internet has led to the failure of some great enterprises.

    Now, I'm talking about the Internet. Shopping At the same time, we still can not do without the concept of "shopping cart". But the metaphor of "shopping cart" is out of date. Now it's time to throw it away. In the Internet age, a simple and smooth shopping experience is the magic weapon.

    Do you know that on average, 68% of people do not actually buy these goods after they are added to the online shopping cart? This phenomenon is known as "shopping cart abandonment", which is a major source of harm to online retailing.

    Twitter and Facebook have begun testing their respective "purchase" buttons to enter the business area. All in all, these attempts are a huge new start for business transactions. This is not just an attempt at social networking shopping, but also a shift in online shopping. We surveyed more than 100 retailers about their social networking sales on Instagram. On average, each sale on Instagram is worth up to 82 dollars. The sale of no shopping cart is no longer a novelty. This is exactly the way customers need and like to buy.

    And you know, on average, users need to click 5 times to get in. Mobile website What is worse is that the user's preference data do not migrate and payment data does not synchronize among retailers. Therefore, we spend as much time shopping online as we spend in physical stores. Although we have made a lot of innovations in paying, finding products, determining sizes and subscriptions, the worst thing is that typical shopping practices make buying experience very bad.

    In the real world, Apple retail stores have long been free from traditional checkout lines and cashiers, offering self service checkout services, and other retailers are starting to follow suit. Therefore, it is regrettable that some people say that the innovation of offline shopping on user experience is even more innovative than that of online shopping. Perhaps in the innovation of shopping experience, we can still learn something from traditional shop peers.

    On the Internet, we continue to line up for a long time, pushing the shopping of virtual shopping cart is a kind of experience with no adjustment. This is not something like the Internet age, nor is it the mode of operation that the Internet generation hopes. People spend more and more time on social networks, so shopping cart is totally wrong for them.

    Like Shopify. Shop Set up service providers to encourage retailers to build a "Facebook store" as if Facebook were just another sales channel. Actually, it is not. Facebook and other social networks are more than just an endpoint. They are a complete Internet society with their own culture, norms and values. Building a traditional storefront on Facebook is not what its citizens want.

    If you open a shop on a social network, it will be worthless if customers can't buy it fluently. Selling products on social networks is just a marketing, not a real social networking sale. We should no longer regard social networking as a channel tool, but simply integrate it with traditional processes.

    The abandonment rate of shopping carts tells us that our customers think the traditional online shopping experience is not good. Shopping cart abandonment is just a symptom. Shopping cart aversion is the official source of disease.

    Social networking can provide a pleasant experience, but continuing to use the shopping cart mode is a disastrous experience, even if there are good network environment resources, it will hinder retailers' sales. The rich and flexible network environment still exists. We only have the courage to throw away the traditional mode, so we can really develop and utilize it. The buying and selling process should be carried out in a single environment without requiring customers to stop in the middle of shopping and make adjustments and switches. The shopping process should be a simple and smooth experience without interruption. After all, completing a purchase should be a matter of sense of victory, not a hard job.


    • Related reading

    Sales Of Fabrics In Oriental Silk Market Did Not Improve Significantly.

    Professional market
    |
    2015/1/8 20:25:00
    18

    電商渠道怎么跨境打造女裝品牌?

    Professional market
    |
    2015/1/8 18:54:00
    45

    Weekly Review Of Pu Yuan Wool Yarn: Decrease Of Raw Material Volume Of Wool Yarn

    Professional market
    |
    2015/1/7 11:30:00
    52

    Changxin Market Grey Fabric Weekly Review: Fabric Prices Lower

    Professional market
    |
    2015/1/6 12:29:00
    16

    Spandex Industry Increased Difficulty In 2015.

    Professional market
    |
    2015/1/5 14:38:00
    32
    Read the next article

    Amazon Is Building A Platform For Entrepreneurship In Secret

    Over the past few months, Amazon has begun recruiting new projects, "the best start-ups' end-to-end platform". In some job descriptions, Amazon describes it as "a new platform for inventors".

    主站蜘蛛池模板: 欧美精品hdvideosex| 92国产福利久久青青草原| 青青青国产在线视频| 日韩视频在线播放| 国产成人亚洲综合无码| 亚洲午夜无码久久| 亚洲黄色激情视频| 欧洲最强rapper潮水免费| 国产禁女女网站免费看| 国产强伦姧在线观看| 亚洲欧美日韩国产vr在线观| 久久不见久久见免费视频7| 调教奴性同桌h| 欧美伊人久久大香线蕉在观| 天天爽夜夜爽人人爽| 四虎www成人影院| 久久精品国产99国产精品| 黄色污网站在线观看| 欧美午夜春性猛交xxxx| 国产白袜脚足j棉袜在线观看| 亚洲av午夜成人片| 一级试看120秒视频| 最近中文字幕高清中文字幕电影二 | 免费精品99久久国产综合精品| 一二三区在线视频| 84pao国产成视频免费播放| 欧美日韩国产成人高清视频| 国产精品19p| 久久国产精品偷| 网址你懂的在线观看| 天天色天天综合| 亚洲性一级理论片在线观看| 欧美亚洲另类视频| 日本免费一二区在线电影| 国产成人亚洲欧美激情| 久久av无码精品人妻糸列| 精品一区二区AV天堂| 国产肥熟女视频一区二区三区| 免费va人成视频网站全| 97人人模人人爽人人少妇| 最近最新中文字幕8|