Wechat Nightmare Is About To Start Online Jingdong Micro Shop

Pocket shopping micro shop, Jingdong patting a micro shop or not, its fundamental is to use social networking platform traffic fool shop, the social networking platform Tencent products Q, WeChat, QQ space and other traffic into a considerable electricity supplier flow.

In this regard, both sides have advertised themselves as purely mobile e-commerce platforms that are completely decentralized, and some micro dealers have also heard the news.

As a result, the two kinds of homogenization products related to Tencent have aroused great interest from practitioners in the circle of friends.

In the final analysis, micro stores only use social traffic, especially the marketing of disorderly friends circle as the biggest selling point.

We will not discuss whether social traffic is really lasting and effective, and whether there will be malicious marketing diversion affecting the experience. Here, we are just discussing whether the traffic is all the electricity supplier.

Micro shop lacks electricity supplier ecology

Practitioners know that there is no traffic.

It is absolutely impossible.

But even if there is traffic, and the lack of electricity providers, the efficiency of ecological construction is low.

Micro shop is more to connect the system to the WeChat public platform, the traffic comes from the social platform of the approximate Amoy customer, the reward forwarding system, and in the public platform, a single store is an independent site, so there is a lack of horizontal vertical contrast.

If you want to use pure flow to break the habit of goods than three users ranking habits seem to be more difficult.

In addition to users' habits, the centralization of the entire micro shop is the lack of monitoring and management of traffic flow, and it also stems from the fact that different businesses will use all kinds of skills to attract traffic in various social platforms.

So, we can see that next, your QQ space, WeChat circle of friends will emerge a large number of eye-catching e-commerce marketing products, and selling off facial mask may just start. Next, more wonderful and unlimited marketing tools will emerge one after another.

And this kind of excessive marketing is obviously easy to cause the user's antipathy, and then does not believe in marketing behavior, so the foundation of the whole traffic ecology will be shaken.

Here, the so-called centralization of e-commerce platform is a double-edged sword, one side can really flow through social platform crowdsourcing, to avoid shoppers being trapped by traffic, but on the other hand, the platform for traffic monitoring almost out of control, it is very easy to cause malicious marketing affect diversion efficiency.

The electricity supplier platform is simple, but if we only rely on the traffic volume, we dare to say that it is too childish to build a new e-commerce platform.

For the de centralization of e-commerce platform, whether it is ecological construction or control the flow of difficulty is much higher than the traditional electricity supplier mode.

The most cooperative Tencent

If the most sincere partners or Tencent can be elected, if they have joined hands with Jingdong and clearly know that Jingdong wants to push the micro shop mode, they still choose to buy shares in pocket. How do you think Comrade Liu Qiangdong, who doesn't know about it?

Tencent's investment in pocket shopping or pocket shopping has been voted by Tencent. It's more like an exchange of interests done with WeChat's entrance. Pocket shopping is only invested by Tencent, and then it is really a reassurance that its system will never be blocked under the Tencent product.

It is natural for the Tencent to invest in pocket shopping, and Tencent has gained a worthwhile investment from the circle of friends.

In this way, we can clearly understand that Tencent has no entry agreement after shopping in pocket. The pocket shopping shows that they are completely decentralized and do not care about the entrance. But people with clear eyes are aware that pocket shopping is not enough for luxury, but only for safety.

So,

The launch of the micro shop promotion link will be in the circle of friends and pocket shopping micro shop peaceful competition.

Tencent will naturally see the two sides fighting for profits in a neutral stance. They both satisfy the capital investment and get rid of the burden of debt. They will laugh when they fall asleep.

The pocket shopping that has already been launched is obviously more advantageous in user education. The possibility of winning a Jingdong by clap a micro shop is not very small.

After all, after centralization, it is very difficult to kidnap businesses with traffic. Even if Tencent can give them access, how much does it mean? WeChat's entry value of Jingdong's public comment network can reflect the problem very well.

But iron elder brother is worried that the next circle of friends will be brushed by all kinds of marketing information. WeChat was originally expected to manage the mask. Now it seems basically hopeless.

Even more frightening is that WeChat will lose its basic social attributes and become a "Amoy guest" on both sides of the platform. At that time, I am afraid it is the beginning of Tencent nightmare.