Xi Delong Metamorphosis: O2O Leads The Industry

In the face of fierce competition and challenges in the market, he launched a comprehensive brand upgrade in 2014 and upgraded it into a fashionable leisure brand with sports attributes. The main color of American blue is the "xdlong" letter. The overall color and font structure have a strong American style. Through the new logo and the integration of brand positioning, product mix and other aspects of upgrading. The main purpose is to promote "American fashion and leisure", which is mainly based on offline operation. The products are mainly fashion and leisure products. The products mainly include "sailing, American style, city" and other classic series, classic American style, and a new interpretation of urban, maritime and other lifestyle. The idea of its cheap fashion is fast fashion. brand The management mode of retail sales is operated, and the consumer market is guided by diversified product lines, outstanding designs and excellent quality.

Online will focus on making orange logo - " Sports and leisure series "The main products are sports. Leisure class It is committed to the development of the national fitness campaign. It provides all kinds of sports shoes, sportswear and accessories for the domestic sports lovers. It is mainly based on the O2O operation mode, and realizes the integration of experience and sale on line and offline, providing consumers with high-quality and convenient products and services. The future will also extend to children's sports and leisure products line, to meet the needs of nationwide fitness, youth and more people who like sports.

By integrating O2O business models into physical shops, we can get through the online and offline retail system. In the terminal store, a special touch screen is set up. The two dimensional code displayed on the touch-screen can be directly scanned to a series of operation processes such as browsing, picking, placing orders, payment and so on, so as to create a new mode of "self-help shopping". The display of products is mainly based on samples, with the purpose of telling customers the quality of their products. Around the product display, post detailed tools such as height, weight, size scale, tape measure and so on can be posted, so that customers can choose their right size according to their actual conditions.

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The "national fitness program in China" is a large-scale public fitness activity organized jointly by the enterprises and units actively participating in the national fitness program under the guidance of the State General Administration of sport. As a sponsor of the "national fitness program in China",

The concept of "science, health and sports" has been widely disseminated in the whole society, and has received positive responses from all walks of life. It provides voluntary body-building guidance services for more people. It aims to appeal to more people to join in the upsurge of national fitness and to spread positive energy in society.

"In 2013, the national fitness Bank of China has achieved remarkable achievements with the support of all sides, including many universities, many communities and some enterprises in nearly 30 cities across the country. Through landing activities, fitness demonstration and performance, and zero distance interaction, this action not only establishes a positive and positive image of public welfare for the nationwide fitness program in China, but also mobilizes the enthusiasm of the whole body for fitness, helps the masses to understand and master scientific knowledge and methods of physical fitness, and lays a good mass foundation for the long-term development of mass sports.

"The year 2014 is an extraordinary year," he said. "The brand has been upgraded, and it has been well received by consumers. This year, he will continue to join the national fitness China trip. Through the development of nationwide public welfare activities, he will guide more people to participate in the national fitness craze, establish personal self-confidence and pass the positive energy of society.

In 2014, Xi Long lung's "national fitness China trip", Xi De long will continue to spare no effort to support the national fitness business, we are enthusiastic. We hope that through our tireless efforts, we will appeal to more people to participate in it, so that people can master the scientific knowledge and methods of physical fitness, and at the same time, we can really take action and take fitness as part of life.