Adidas'S Loss To Under Armour Is Unpredictable

In fact, Adidas shoes have been criticized for its slow design and slow market response. However, we occasionally compare consumers with Nike, Puma, new brun and other brands, despite Adidas's. Shoes It is hard to duplicate the brand characteristics, but it is very obvious that not all consumers are buying it.

From last year's earnings report, Adidas's performance was pretty bad. Its annual share price fell by 38%, and its huge losses of 1.4 trillion billion euros in the single quarter. Although Adidas group global CEO Herbert Heiner said that all brand sales growth in 2015, but he did not explain the specific implementation plan.

Last Thursday, Adidas They said they will launch unprecedented cooperation with consumers, athletes, retailers and partners. It adopted a radical and open approach, and launched 50 classic colors with one breath. Shell shoes Superstar, every color system, from deep to shallow, almost dyes all the colors they can think of.

From the perspective of Adidas's development plan for the next five years, it seems that it is aware of the problems of marketing and design, and has changed its former conservative habits to become bold and open. Then, whether Adidas can fulfill its commitments in the next five years will achieve an average annual growth rate of 15% digits per year, a year-on-year increase of 15% in net profit and an increase of 30% to 50% in dividends. We will wait and see.

Mention sports brand, many people will first associate with Nike, Adidas two sports goods giant. However, Nike's performance in recent years has been less than that of Nike, a rival Nike, whose brand is increasingly strong. In 2014, Adidas lost to Under in the North American market for the first time in the third place, and its market in China was even worse than the new one.

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Olivia Palermo (Olivia Palermo), as the vanguard of the fashion industry, has performed well in many aspects. In addition to its high value and matching, its street patting style is also more beautiful than one.

Such a beautiful woman who doesn't need much effort to catch everyone's eye is also involved in designing sunglasses and shoes. In addition, Palermo is also working with the British luxury leather brand Aspinal of London to design handbags to complete the chain accessories design for handbags.

The design, called Tech Tote, features a built-in port for mobile phone charging and provides a cushioned compartment for iPad. In addition, the sale of this package will be used for charity. All sales will be incorporated into the organization ADCAM for development cooperation projects and social responsibility programs.

If this is not enough to attract you, then will there be only 30 of the limited sales of this package in the world? If you want to look as fashionable as Olivia, let's start now.