Licang Wanda Department Store Will Be Closed To Pformation And Upgrading Is Imminent.

No matter in 2012, the name of Wanda Department Store changed to Wanda Department store, or today, the closure and adjustment of Wanda Department store has revealed the determination and strength of Wanda's pformation to traditional department stores.

At the same time, it also reflects the urgent situation of traditional department stores and the trend of pformation and development.

"In the era of e-commerce, department store retail industry is one of the most seriously affected industries. The pformation and upgrading of the industry is inevitable, and the pition period has gradually arrived."

Analysis of the industry, Wanda Department's strategic adjustment or will become the beginning of the pformation of traditional department stores.

Big discount sales promotion, empty counters, covered cash registers, bare clothes, model props, staff who are busy checking out the cabinet.

A few days ago, reporters witnessed the large area of Licang Wanda Department store cupboard.

The first floor cosmetics and jewelry dealers basically evacuated, the shoe product area was nearly half removed; the two floor women's clothing and the third floor children's wear and lady's clothing were more than 1/3 of the number of dismantling counters, and the clothes and model props of bare clothes were stacked together. Many shops that had not been withdrawn from the shop had no sales personnel, and they covered all the goods with dustcloth. There were only a few shops left in the four floor men's wear area.

According to a number of salesmen and emporium staff, Licang Wanda Department store will be closed by the end of February 2015.

After that, the commercial space of the 30 thousand square meters of the department store will be adjusted to catering and other formats. The content of the specific format adjustment is not clear.

Licang Wanda Department, one of the seven main stores of Wanda Plaza, opened in September 21, 2012, and is also the largest department store in Licang Wanda Plaza.

Compared to Licang Wanda, Wanda sales site CBD is much more normal and the flow of people is relatively large, but it also makes greater efforts to adjust.

The reporter interviewed found that the CBD of Wanda Department store was 5 floors on the ground, and the 1~3 layer was normally open. 4 men's wear parts had been completely removed, and 5 outdoor sports areas were completely removed except 3 sports brands.

"Four layers of men's clothing has moved to the 3 floor, which accounts for half of the 3 floors. Some sports and outdoor brands on the 5 floor move to 2 or 3 floors, but on the whole, there are still more evacuations."

A brand salesperson briefed reporters.

It is understood that the CBD Wanda Department store opened in November 27, 2009, with a floor area of 36500 square meters, with an area of 2/5 square meters, or 14600 square meters.

The closure and adjustment of the two largest Wanda Department stores in Qingdao is a fact, and the adjustment of its future format is the focus of attention.

According to people familiar with the matter, the 1~3 layer reserved by CBD Wanda store will focus on jewelry, cosmetics and women's clothing. The gold content of the brand will be higher than before.

More than three floors will vigorously complement the SHOPPING MALL hot catering format; Licang Wanda Department store closed after adjustment, will also focus on the introduction of catering formats, and will introduce children, home, fitness and other main stores.

In addition, reporters found in the visit

Wanda has set up a public notice card at every entrance, hoping that restaurants, restaurants, bars, children's experience and lifestyle will be settled.

On the other hand, the direction of Wanda Department's adjustment is "fine quality of traditional department stores, focusing on user experience, and attracting food, entertainment and children's business."

"The adjustment of Wanda Department stores is timely and astute."

Analysis of the industry, first of all, from self sustained department stores to business investment to earn rent, can immediately turn around to reverse the dilemma of Wanda Department Store losses; secondly, the investment pattern is mainly catering entertainment, children formats, and so on, complying with the development trend of the department store industry.

It is understood that in the past few years, catering, entertainment and children's formats were only the auxiliary formats of department stores. Later, this format gradually became the standard of shopping malls. So far, catering entertainment and children's formats have become the support of more and more shopping malls.

"For commercial projects, the key to survival is to retain popularity, not only to attract a large number of passengers, but also to maximize the duration of each customer's stay. Catering and entertainment industry is undoubtedly a magic weapon for customers to stay.

and

Compared with other formats such as accessories, luxury goods and so on, the short incubation period and the clear consumption demand become the reasons why commercial bodies choose to enter.

Analysis of the industry, facts have proved that more and more shopping malls rely mainly on catering to increase popularity.

Moreover, especially since 2013,

More and more children in various shopping malls are also increasing.

"A child will drive the consumption of two generations and three families, especially with the gradual liberalization of the second child birth policy. The market turnover of children aged 0~14 years is astonishing."

Su Jing, Deputy Secretary General of the Qingdao Internet Commerce Association, said that the increase of children's formats in shopping malls accounted for the sales of shopping malls, not just because they could make money for shopping malls, but also to "earn popularity".

It is also known that the profit rate of catering and children's formats is also very high.

Statistics from retailers and industry associations show that the profit rate of children's related products is 10%~20% higher than that of traditional clothing and footwear.

Therefore, driven by huge market interests, the shopping mall has become a "hot pursuit" of its important reasons.