"Moving Batch" Demolition Has Become A Reality Where Low-End Consumer Entities Go.

"Mobile batch", the wholesale market of Beijing zoo, was formed in the mid 80s of last century. It originated from a number of roadside clothing stalls, and gradually formed low-end consumer places gathered by several wholesale clothing markets. It has the characteristics of rich variety and favorable price. With the gradual pformation of Wangfujing, Xidan and Sanlitun to the high-end line, "mobile batch" has always retained its low end affinity style, which has been deeply loved by Beijing and foreign tourists.

Where is the low end business circle?

China economic network fashion channel learned that the news of "moving batch" demolition began last year, and the media have reported it, but it is only limited to "legend" level, and has not been implemented.

With the closure of Tian Hao, people began to really think about whether Beijing really wants to clear the wholesale clothing market in the urban areas and carry out large-scale relocation. In fact, in 2014, there were several wholesale markets in the whole Beijing, which disappeared quietly in people's sight.

The Jiayi fashion market opposite the Kunlun hotel is the first to relocate the wholesale clothing market in Beijing last year.

Jiayi does not have a reputation for "moving batch", but it is a good place for consumers to forget about the nearby consumers.

Instead, a 4 story new Plaza in the north is still called Jiayi, and the staff of Jiayi investment department is no longer willing to call Jiayi the wholesale market, and repeatedly mentioned that the new Plaza is determined to do the middle end.

As the class goes up, the rent is bound to increase. The citizens used to spend 20 yuan to buy a bottomless trousers.

In May 8, 2014, the relevant departments of Fengtai District and Baoding signed a cooperation agreement to confirm that the Dahongmen garment market will be docking with Baigou new town located in Baoding, and gradually move out of logistics and wholesale functions.

This is also the first wholesale market to be settled in Beijing.

In September 2014, the "Rose Garden" wholesale market on the Shuangjing bridge was similarly doomed. It has been replaced by a high-end International Fencing Club.

Unlike the original "Rose Manor", the International Fencing Club faces the middle and high income groups in the city. The annual cost of the card is 12800 yuan. "Our members are all economically strong and free."

China economic network fashion channel understands that

In addition to the "moving batch" and the Xihongmen clothing market, the consumption of clothing entities is mainly concentrated in the shopping malls near the residence, Xidan, Wangfujing business circle, Sanlitun and so on.

As we all know, shopping malls are often more than 1000 yuan, some even tens of thousands.

According to the Statistics Bureau of 2013, the average per capita expenditure of urban residents in Beijing is 2505 yuan. In the mid-range department stores in Beijing, the money can buy a down coat at most.

In order to cope with the phenomenon of "seeing too much and buying less", shopping malls will sell discount activities to attract consumers to buy, but the discount strength is limited, and more is just a gimmick to attract customers. Commodities will often be replaced by old clothes during discount, and some will change the original tag price and increase the discount base.

It is understood that the same 500 yuan, in the UK can buy discount first line big dress.

Cheap, fast fashion, cheap brands such as H&M, ZARA, GAP and so on have been pformed into high-end products in the domestic market.

With the rise of e-commerce websites, more and more people choose to buy clothes on the e-commerce platform. Data show that from 2012 to 2014, the scale of clothing B2C pactions has maintained a growth rate of over 40%.

If the low-end market products are no longer needed by consumers, the trend of online shopping crazily rising is undoubtedly a slap in the face.

Online shopping clothing is famous for its low price and variety of styles, which is consistent with the characteristics of the traditional low-end market.

But after all, online shopping can not be regarded as real consumption. In the course of the development of these years, various drawbacks have been exposed.

Because consumers can't see things with their own eyes, quality problems are frequent and they gradually lose their shopping pleasure.

China economic network life channel found that nowadays many consumers are gradually returning from online shopping to rational physical shopping. After all, the real shopping experience of shopping malls, the convenience of on-site pick-up and the convenience of goods pfer are not available to the electricity supplier.

Consumers say that as long as the physical store can put a low profile and become more interested in the people, at the same time, there are more low-end shopping malls to meet the daily consumption needs.

Therefore, the low-end clothing market, which has no way to live online shopping, should be skeptical.