Hinur Plunged Into The Mire Of Losses And Proposed 70 Million New Energy Sources.

January 12th evening Sino Announced that it plans to invest 70 million yuan to set up Shanghai full Lei Technology Development Co., Ltd. (hereinafter referred to as "all Lei technology"), to enter the hot industry such as new energy.

Quan Lei technology registered capital of 70 million yuan, to be funded by its own funds. The company's business scope is: technology development, technology transfer, technology consulting, technical services in the new energy technology, environmental protection technology, building intelligent technology, new material technology, electronic products technology, multimedia technology, construction and installation Engineering (except special equipment), environmental protection products, electronic products, computer technology, network technology development, computer software and auxiliary equipment (except computer information system security special products), communication products, digital products, building materials, decoration and decoration materials sales, e-commerce, biotechnology, medical technology, industrial investment, investment consulting (except finance, securities). The establishment of the company is subject to the approval of the government examination and approval authority.

Hinur has indeed arrived at a time when he has to save his performance. In A shares 12 Men's wear Among the listed companies, there were 3 companies with net profit loss in 1-9 months in 2014. Hinur was one of them. It lost 33 million 394 thousand and 400 yuan, and the net profit in the three quarter was 14 million 615 thousand and 420 yuan in the three quarter. The other two men's loss making companies were Busen shares (loss 39 million 603 thousand and 800 yuan) and Meyer (loss 5 million 592 thousand and 214 yuan).

In domestic menswear companies, Hinur, Busen shares and Meyer belong to the same type of enterprises. At the early stage of their development, they began to trade in suits for foreign trade. At present, processing still occupies a considerable proportion in annual sales. After considering that the risk of foreign trade business is too great, we will intensify efforts to build our own men's wear brand and expand the domestic retail market.

Compared with YOUNGOR, Wedding bird And other leading brands, such as "foreign trade processing + independent brand" two way to walk the company, independent brand construction started relatively late, in the national market visibility is relatively limited, more limited to the regional market. The market is mainly in Shandong and Hebei. There is a certain gap between its overall profitability and YOUNGOR and its wedding birds. They are constrained by the mode of thinking of the processing enterprises, and the road of independent brand building has always been very mild. Once the men's clothing industry has suffered from the downward trend since 2013, the pressure of its operation is the first to bear the brunt compared with the leading brands.

In 2014, sales of sharp brand declined significantly, and sales in the one or two and three quarters decreased by 22%, 27% and 5.43% respectively. During the year, the company increased its sales rate, and its gross profit margin also dropped significantly. The gross profit margins in the one or two and three quarters were 36%, 27% and 24.84%, respectively. Securities companies believe that although the company adjusts its brand and product mix according to market demand, it hopes to reshape the brand image, but brand operation is still weak.

Against this background, it is an inevitable way to seek new breakthroughs in the development of the company. For this investment, the company expressed the hope that through the establishment of the whole Lei technology subsidiary, Shanghai's regional advantages should be utilized to seek opportunities for the company's industrial development, enrich its business areas, expand its competitive edge, and promote the overall coordinated development of the company.