Forum On Urban Business Optimization And Innovation Forum Held In Southwest China

At today's "Southwest China Summit Forum on business optimization and Innovation Forum", Lai Zheng, Secretary General of China shopping center industry information center and Secretary General of the China Purchasing Alliance Industry Research Center, cut from the "big data", and shared the topic of "what to learn from Hongkong shopping center" from ten aspects.

First, learn the average volume of a single shopping mall in Hongkong.

"The volume of a single shopping center in Hongkong is 57 thousand and 800 square meters. The United States and Japan are a few points, Canada two points, while the mainland is seven points or even eight points.

The overall volume is large. "

But it is worth noting that

Shopping center has experienced nearly 40th anniversary of the history, and the average body weight has reached 5.78. This is also related to the small urban area and high population density in Hongkong.

To a certain extent, the slogan of "shopping mall" as shopping mall is not the direction of the development of the mainland shopping center. On the contrary, the volume of the shopping mall in Hongkong is worth learning.

Second, grasp the reasons for the large volume of shopping centers in Hongkong.

In the ten years, the growth of shopping centres in Hongkong from 2004 to 2014 was very slow, with an average growth rate of 2 to 3 percentage points per year, but this percentage was very slow compared with the inland, whether GDP or other data. The growth rate was two digit.

"The main reason for the rapid growth of Hongkong shopping centers is also concentrated in the 80-90 century, which has basically been saturated before 2000."

Third, Hongkong's shopping mall "wave band growth" model is worth learning from, and has entered a very mature stage.

When it comes to the development mode of shopping centers in inland cities, Lai Zhengmei takes Shenzhen, a river separated from Hongkong, as an example. It shows that the mainland shopping center is mainly a ladder type growth, while Hongkong is a band type growth.

She said that Hongkong's shopping center has entered a very mature stage, it is mainly based on the process of internal adjustment, while the inland market is mainly based on the incremental market, and it belongs to the rising stage.

Fourth, learn the design concept of Hongkong shopping center closely related to rail pit.

Lai Zhengmei pointed out that not only is there a close connection in rail pit, but also the proportion of Hongkong shopping center in rail pit station is nearly 90%, which plays a very important role in its design of pedestrian flow and the introduction of stream of people.

Fifth, Hongkong shopping center developers are different from the mainland, mainly brand developers, has a very rich experience in development and operation.

For example, shopping centers such as the new world, more than two of the development accounted for 75%.

Shopping center TOP10 also has 10 developers. Sun Hung Kai has nearly 7 shopping centers in Hongkong. The new world, MTR and Kowloon warehouse are all well known developers in Hongkong.

Sixth, learning Hongkong shopping center to grasp the direction of business, community and life is a trend.

Lai Zhengmei believes that the development of the city and the development of shopping centers are mainly from the large regional type to the community oriented development. The community oriented shopping center, which serves the community as well as the main force of the future development of Hongkong shopping centers, is also the same for the mainland.

Seventh, learn from Hongkong shopping center to grasp the brand changes.

Lai Zhengmei from Hongkong 9600 merchants to grasp the chain rate of commercial brand to explain, compared to the brand interlocking rate in the inland most of the data is relatively low, especially in the three or four line city.

Eighth. Which brands are popular in shopping centers in Hongkong?

Lai Zhengmei's team counted all kinds of businesses. This is a comprehensive TOP20. The first one is 7-11, second is Starbucks, and third is HSBC. Through statistics, it is concluded that which brands of Hongkong shopping center are more popular, so as to provide reference for inland, especially a second tier city.

Ninth, learn the change of Hongkong shopping center ten years of business portfolio, grasp the classic three combinations.

It is understood that Hongkong shopping center ten years of business mix changes, there is a changeless combination of merchants in the most three combinations: first, clothing, accessories; secondly, catering; and finally, jewelry.

Finally, Lai stressed that the creation of an inland shopping center should learn from the Hongkong shopping center's grasp of the current hot words "big data".

"2015 is a time of big data. Data can play a big role in decision-making for many strategies and decisions of shopping centers."