Lack Of Parking Space In Shenzhen Shopping Center Highlights

The survey released yesterday showed that more than 1/3 of the customers believed that

There is a shortage of parking spaces in parking lots.

The main purpose of catering consumption is patronage.

The survey includes 22 shopping centers such as Jin Guanghua square, the Mixc, KKMALL, Xinxing square, hi Hui City, Shenzhen national investment Plaza, central city, COCO Park and so on.

The four secondary indicators of customer satisfaction evaluation include customer perception and experience, price advantage, brand advantage and business advantage.

Among them,

The score was significantly lower than the other three items, which was 72.36 points; the other three scores were roughly the same, and the customers' feeling and experience were most satisfied with the respondents, with the highest score being 81.15 points.

In the top five customers' shopping centers, the price advantage of the four level two indicators of Shenzhen national Plaza is higher than other shopping centers, ranking first.

In terms of brand advantage and commodity advantage, the coastal city is the most satisfying customer.

In terms of customer perception and experience, the Mixc scored the highest.

The survey shows that traffic convenience and environment (atmosphere) are the main reasons for customers to patronize shopping centers.

Food and beverage consumption is the primary purpose for customers to patronize shopping centers, and is far ahead of other consumption items.

The average customer visits 5 times a month.

The survey shows that private cars are the main mode of pportation for customers to the shopping center, followed by the subway and walking.

The average time spent by customers on shopping centers is 16.4 minutes.

Customers spend more time with family or friends in shopping centers.

The average stay time of customers in shopping centres is 114.3 minutes.

In the frequency of patronage, about 70% customers frequented shopping centers in 2-6 times a month, averaging 5 months per month.

More than 1/3 of customers believe that parking spaces in shopping centers are insufficient in parking lots, which is the most prominent problem in parking lots.

More than half of the customers expect the parking lot of the shopping center to be equipped with the display of the remaining parking spaces.

In terms of functional outlook of community shopping centers, goods storage is the biggest expectation of customers for the functions of future shopping centers, and half of customers want the shopping center to have this function.

Next is book magazine reading, financial bank and so on.

Related news

50 large

According to the statistics of the China National Business Information Center, in December last year, the retail sales of 50 key large retail enterprises decreased by 2% compared with the same period last year, of which the number of retail sales increased by 35 year-on-year, higher than the same period last month and last month.

In December last year, sales of household electrical appliances in 50 major retail enterprises in the country showed good performance, and the retail sales grew for the first time year-on-year, and the growth rate was 4.6%. The retail sales of cosmetics and jewellery and jewellery rose 3.1% and 1.7% respectively over the same period last year, but the growth rate slowed down compared with the previous month. The retail sales of food, clothing and daily necessities were less than that of the same period last year, showing a negative growth compared with the same period last year. The retail sales of clothing decreased by 0.4% compared with the same period last year, while the third retail sales in the same period decreased year by year. The retail sales of commodities and daily necessities were reduced by 6.8% and 15.9%, respectively, compared with the same period of last year's base and the closing of some shopping malls. The retail sales decreased by 6.8% and 15.9% respectively over the same period last year.