Where Should The Golden Area Of Shops Be Located?

One day, a shop was meeting the shop manager and the Assistant Store Manager, and there was an argument. The shopkeeper asked me who was right and who was wrong.

The shopkeeper said, "we are debating the golden area. I said the gold area of our shop is here. She does not say the gold area is there."

Deputy Store Manager: "when the last time Chen Li came, he told me that the golden area of our shop is there."

The shopkeeper asked me, "where is the gold area of our shop?"

I asked rhetorical questions, "do you have to figure out where the gold area is?"

They said, "yes, we do not know clearly that we are not at ease."

I asked again, "what do you think is good in the golden area? What's the use?"

The shopkeeper said, "sell, gold, money, money."

The Deputy store manager said, "no, the last time Chen Li said he was trying to attract customers."

I said, "this is not finished. What you two said is not a thing at all."

I told two shopkeeper: don't call it later.

Now, as you have just said, they are called "main sales area", "attraction zone" and "unmarketable area".

The following is an interpretation of three words:

Main sales area: the main sales area, is also the shopkeeper just said, sales place.

Usually near the fitting room.

How can we tell where the main selling area of a store is?

The place to stay most.

For example, when 100 customers enter a shop, there are 80 or more customers who will stay where they are. 80 customers stop. Maybe 75 will play with the clothes. Maybe 40 will try on the clothes. Maybe 20 will pay the bill after the test, which is the main selling area.

Attraction area: the area that attracts customers to enter the store is usually located at the location where customers can easily see it.

For example, a customer passed by the door and suddenly said, "this shop seems to be on new stock. Those goods that have not been seen last week, go in and have a look."

This is where the attraction area is easy to see and approach.

Unsalable area: the corner of a store or the location of the customer's moving ends.

If 100 customers enter the shop, maybe only 20 or even fewer customers will stop there. If 20 customers used to go, maybe 10 customers would play with the clothes, maybe 5 customers would try it on. Finally, only 1 customers would pay the bill. This is the unsalable area.

Some people will ask: can every shop be divided into these 3 zones?

Good question.

The 3 partition is just a comparison and reference. You will find different situations in different shops.

For example, the attraction area of some small shops is also the main sales area, and some shops simply do not have a salable area; some areas are not attractive areas, nor are they not salable, but they can not be regarded as the main sales areas.

For these situations, it is not necessary to divide too much, just like selling the 10 bar goods well, flat and unsalable, and do not need to be entangled in one piece of goods. In the end, it is a best seller series or a flat sales series.