Cross Border Electricity Providers Spawned New Development Models, And Seize Opportunities Without Delay.
The prophet of warm spring duck.
The China East China Import and Export Fair held in early March each year is known as "the first exhibition of Spring Festival". It is not only related to the good opening and good step of the foreign trade enterprises in the new year, but also the "thermometer" of the international market under the complicated circumstances of the current foreign trade situation.
108 Anhui enterprises sold nearly $two hundred million, and the export continued to tighten
China Fair has always been light industry.
Spin
clothing
The excellent platform for exporting enterprises to develop the international market has always had the reputation of "weathervane" in foreign trade, and the clothing and textile that it focuses on shows.
Fabric
Traditional products such as household articles, decorative gifts, and so on, have always been favored by overseas buyers.
At the China Fair, a total of 108 enterprises participated in the exhibition, of which clothing, clothing, textiles and household products accounted for the vast majority. The total volume of export pactions was 197 million US dollars, down 8% from the same period last year, a drop of 2 percentage points below the average level of the conference.
Over 80% of the orders are short and small in 3 months.
Transaction price differentiation is obvious.
New products, such as new materials, new technologies and new technologies, will not rise or fall in paction prices.
For example, new materials such as Fengyang, Canada, new materials and so on are developed by new silicone materials, and the feather quilts made of high quality goose down are used by European and American businessmen.
The development of wearable and glassy wine glasses with a high degree of gloss is well sold. The average paction price is increased by more than 5%, which basically digested the pressure of rising cost.
Some major commodities such as handbags, bags and so on have not been updated in a timely manner. The rate of product innovation is not high, and it is hard to get the favor. Export prices are steady and the average price range is 3% to 5%.
As the main product of the fair, the turnover of textile and clothing continued to shrink, with a total turnover of 90 million 230 thousand US dollars, down 18% from the same period last year.
"Although the clothing home textile industry has shifted to Southeast Asia, China has an unparalleled advantage in Southeast Asia, such as design and development, production technology and production efficiency.
According to the analysis of the Provincial Department of Commerce, the clothing and home textile industry of our province should aim at the high-end customer markets such as Japan, the European Union and the United States in the future, and constantly upgrade the level of product design, process production, quality management and after-sales service, and create the advantages of independent brand and deep processing, forming a dislocation competition with Southeast Asia and gaining more export earnings.
As the first exhibition of the Spring Festival, the China Fair can basically reflect the trend of foreign trade development throughout the year.
The responsible person of the Department of foreign trade development of the Provincial Department of Commerce said that from the closing situation, the export prospects continued to tighten. More than 80% of the exhibitors reflected that this year's foreign trade situation was still complex and severe. However, from the number of customers attending the meeting, it was slightly increased by 1.2% compared with the previous session.
With the rising cost of essential factors, the policy must be promulgated as soon as possible. "This year, there are not many merchants from Europe and America, and the guests from Japan and South Korea and Southeast Asian guests are still dominant, plus the weather is good, and the number of personnel has increased slightly since last year.
Yu Yu, general manager of Anhui light industry international trade Limited by Share Ltd in Shanghai business center, said that this year's shoes and mother and baby products are more sought after. As long as the product is right, plus good luck, it is possible to catch large orders.
According to Yu Yu, with the international crude oil and other commodity prices going down, the cost of raw materials such as plastics, steel plates and other raw materials needed for the production of commodities has declined, the average decline is about 20% to 35%, but the cost of domestic workers' wages remains high, the monthly wages of workers are above 3300 yuan, and they are increasing at an annual rate of more than 8%, which has hedged the advantage of reducing the cost of raw materials.
"At present, the cost of labor and other factors has increased, and many foreign trade orders have begun to pfer to countries with lower labor costs, such as Southeast Asia, which has also become an important reason for the reduction of orders.
"Wei"
In addition to rising labor costs, exchange rate and financing problems also restrict the effective expansion of the market.
According to the exhibitors, since last year, the total depreciation of the RMB against the US dollar has reached 8%, but the customers are very sensitive to the depreciation of the RMB. They have asked for a reduction in export quotas. Enterprises have basically accepted the customer's price cut in order to protect the market and protect customers. Therefore, the impact of RMB devaluation on the expansion of exports is very limited.
At the same time, although trade financing has been alleviated to a certain extent, the problem of financing difficulties and financing of SMEs has not been fundamentally alleviated, resulting in enterprises' single dare not accept, limiting the expansion of export scale of enterprises.
Zhang Jiancai, Secretary General of the provincial import and Export Chamber of Commerce, said that at present, the pressure of foreign trade in our province is relatively large. It is recommended that the foreign trade promotion policy in 2016 be introduced as soon as possible, and support for enterprises to participate in overseas exhibitions, insurance export credit insurance, and export products certification should be strengthened, so as to stabilize the policy period and boost export confidence.
"At the same time, we should take measures to broaden the financing channels for enterprises, reduce financing costs reasonably, and enhance the international competitiveness of enterprises and products.
"Wei"
Cross border electricity providers spawned new development models, and seize opportunities without delay.
It is understood that the first feature of this year's China Fair is the establishment of the "cross-border electricity supplier exhibition area" for the first time. Several cross-border e-commerce platforms, logistics, payment and third party services have been invited to participate in the exhibition so that they can keep in touch with the more than 3000 suppliers and professional buyers from home and abroad.
"At present, cross-border e-commerce is booming, and it has become a fast way to obtain foreign trade orders."
Provincial commerce department responsible person suggested that enterprises in our province can take the online and offline interaction for specific target markets, and try to find customers through the three party e-commerce platform such as Amazon, billion, Alibaba and so on.
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"This is indeed a new bright spot.
Yu Yu said that cross border e-commerce as a new trade format is an important engine for steady growth and structural adjustment of foreign trade under the new normal. Compared with traditional foreign trade, the supply chain of cross-border electricity suppliers is more flattened, and domestic enterprises can directly sell commodities to all parts of the world through the Internet, which should become a mirror for pformation and upgrading of foreign trade enterprises in our province.
Zhang Jiancai said that during the "12th Five-Year" period, the scale of foreign trade in our province has been expanding, with an average annual growth of about 14.9%, but at the same time, many enterprises are still competing at the low end and cheaply, and lack of brand awareness in the world, and there is no pricing power.
Therefore, on the one hand, Anhui's foreign trade enterprises should speed up their own brand development. On the other hand, we must seize the opportunities brought by the "overtaking" in the Internet, vigorously develop cross border e-commerce, import commodity display and other new trade modes, and continuously increase the new advantages of Anhui's foreign trade development.
At present, the competition of foreign trade has changed from simple price competition to the comprehensive competition direction of quality, technology, quality and service.
In this regard, the provincial commerce department responsible person suggested that foreign trade enterprises should take the initiative to grasp the changing trend of the international market, understand customer requirements, continue to use new materials, new technology, new technology to promote product pformation and upgrading.
At the same time, we should pay attention to the improvement of service capabilities, including product packaging, delivery cycle, customs and habits, so as to satisfy customers' needs, so that customers can save their minds and be satisfied, so as to keep customers and keep the market.
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