The Sponsorship Amount Of The Shirt Has Reached The Forefront Of The World.

Pick out any two period of the former football clothes, no matter how far away, can still find a lot of common design elements. The red and white coloring, clean and flowery patterns, the three classic bars of the Adidas classic on the clothes or sleeves, the German adherence to a wide range of views. Since 1979, Adidas has been associated with the National Football Association. Although the honeymoon period has long passed, no one can imagine that divorce will come so quickly. The fate of 35 years of keeping together has been scattered, and once the "never give up" and "life and death dependence" are now a bitter taste.

As a latecomer, Nike provided a long term of 12 years for the country. Although the official did not disclose the amount of sponsorship, the total amount of sponsorship of 1 billion yuan should be a more reliable figure from all kinds of channel feedback and media reports including Sports Weekly. What is the representative of 1 billion yuan in 12 years? It represents an annual sponsorship of about 11 million 500 thousand euros.

The current national teams Jersey Sponsorship contract, the highest is Nike. Sponsor The French national team costs up to 42 million 600 thousand euros per year. The England national team is ranked second, with an annual fee of 32 million 500 thousand euros. The Brazil national team's current Jersey sponsorship contract also receives 30 million euros a year. In contrast, Adidas's investment is not as good as Nike. After the world cup, Germany's jersey sponsorship increased by 5 million euros to 30 million euros. Puma The sponsorship of Italy requires 20 million euros a year, while another South American Argentina, because the annual sponsorship fee is relatively low, and the annual contract fee signed by Adidas in 2011 is only 8 million euros. In 2008, the Russian national team chose Adidas as the supplier of the Jersey, and the annual fee was 10 million euros. Holland and Portugal, the two Nike's national teams, get about 10 million euros a year from Nike.

It is hard to imagine that now the world ranking hovering around 100 national football players has successfully entered the world top in the sponsorship of the Jersey suppliers, even more than the runner up of the World Cup - Argentina. "For 12 years 1 billion of the price, the official does not publish, no one can say it is not true, but the credibility is very high indeed." Chen Xiyao, Deputy Secretary General of the Sports Industry Association of China Sports Science, said in an interview with reporters yesterday that the number of national football teams over some strong teams is not unusual. "China's advantage lies in the population base. What Nike needs is the advertising effect. If all the fans in Argentina add up, it may not be as large as a Chinese province. When the game is broadcast, the number of audiences decides the price to be put into the advertisement."