From The Commercial Brand Implantation To The Social And Cultural Trend, The United States "Burst" Parallel

There is no shortage of social responsibility and value in entertainment programs. This is one of the reasons why Zhou Chengjian's Metersbonwe Empire has always brought people a sense of affinity. From the popular psychology to the popular language, the simplified Metersbonwe brand name seems to represent the "affinity, fashion, high price performance" and so on. As Zhou Chengjian, chairman of Metersbonwe, perhaps firmly grasp this point, in order to make the brand marketing strategy so successful. In a way, the brand marketing strategy of "Smith Barney" has reached a broader social and cultural value level than commercial value, and has continued as a kind of soft marketing.

From fully supporting the opening of the "wonderful talk" program to the "intelligent" entertainment era in the country, and to the preparatory listing of the "wonderful clothes" in Metersbonwe's commercial operation, a social concept of "positive energy" that advocates "individuality" and "does not take the unusual road" is accompanied by the spread of the program to the Internet. In the last century, French sociologist Pierre Bourdieu put forward two concepts of "symbol capital" and "cultural capital" in "practice and Reflection: Reflection on Sociology guidance".

In contrast, Metersbonwe's "mirror image" deep brand implanting mode is essentially a deconstruction of the traditional brand marketing mode, which deconstructs the operation of "symbol capital" and "cultural capital" in the entertainment mode, that is, the expansion of cultural and symbolic capital in the social outlook field. brand "Share" is actually Zhou Chengjian's "breaking parallel". Therefore, the fire of "wonderful flower" column is closely related to the spread of Metersbonwe brand.

From past Metersbonwe In terms of marketing activities, whether Aaron Kwok was invited in 90s or in cooperation with Transformers, Zhou Chengjian has always been an innovator of marketing.

From a more macro level, the brand marketing of Zhou Chengjian Metersbonwe empire can only reverse the long and vulgar sense of consumerism tendency in the creation and implantation mode of Chinese entertainment variety show, and the "cultural nihilism" tendency of mass consumption caused by the overflow of entertainment programs. Zhou Chengjian The success of Metersbonwe's brand marketing is standing in parallel. This move has given an unprecedented strategic revolution in the traditional, mechanical and single marketing mode of entertainment.

Using active, flexible, interactive and deep brand marketing to deconstruct traditional brand marketing, choice and opportunity are also important. In other words, naming also needs the value of "crown". From the Chinese contemporary entertainment media to the "internal thinking society", "personality mining" and "not taking the unusual road" inner quality turn, it is also gradually changing to the "intelligent" entertainment era with connotation and uniqueness. This transformation is reflected by a kind of network entertainment represented by Metersbonwe's "wonderful flower". And what is the value and how to better realize the value? Perhaps Zhou Chengjian can still use the phrase "Metersbonwe" brand when it was founded, to say: "do not take the unusual road".