Can The United States Bet On The Success Of The Overseas Market?

The US Q3 report showed that the total net profit and gross profit margin of poly US net decreased, and its revenue grew 2 times in a row for 0 consecutive years, and its operating profit dropped by 16% over the same period last year.

How to break the dilemma? Gather the United States to choose burning money to rebuild the key points of revenue, and bet on offshore outsourcing.

In the internal mail, poly American CEO Chen Ou said that in 2015, jumei.com subsidised overseas purchases of 1 billion yuan in logistics and taxation.

Such a huge subsidy is also very clear intention to occupy the territory in the fierce competition in the electricity and sea outsourcing market.

In addition, when meeting with the Securities Daily reporters, poly American executives also indicated that the amount of subsidy for offshore purchase is a figure that can not be accurately estimated, which can be said to be an unlimited number and everything is targeted at scale.

They also admit that this will cause some pressure on short-term earnings.

But in the current situation of poly America, it seems that we must take this "Huashan road".

The United States said that a series of strategic adjustments made by the United States after its listing were based on the multi-dimensional assessment of the market and business lines, including the overseas purchase of all cosmetic businesses into self operated B2C mode, which can effectively manage the supply chain, avoid parallel imports and fake products from the source, ensure product quality and user experience, so that the pformation from a large angle to the long-term healthy development of the future.

The goal of the gathering is to subvert the market and dominate the offshore market.

"Scale is the first priority, and profits are not at the top of the current stage."

The United States said.

However, judging from the current development situation of the poly American sea outsourcing, polymei claims that it is the most authorized brand in the same type of electricity supplier currently involved in overseas business.

But the commodity category is mainly Japan and South Korea cosmetics, and European and American brands are subsidiary.

Most brands are popular brands, rarely seen in classic brands.

Although, as gathered in the United States, executives frequently attack South Korea, the soldiers are divided into five ways to find the most reliable channel, the most fashionable products.

But it is obvious that the big bone that is really hard to chew has not been chewing.

This is not a bone that the United States can't chew on. It's a difficult point for the entire beauty business.

The online sale of cosmetics is an inevitable trend. It is impossible for the first tier brands to perceive it. But the first line of "pride" is difficult to make the product licensed to.

。

How to break through this last line of defense is a work to be completed by the United States and the whole beauty business.

And the core of this work is to let.

And consumers believe that the electricity supplier sells genuine products.

So the problem is back to the original fake problem.

Only by eliminating the fake products and maintaining the image of the genuine products is the core competitiveness of the beautiful cosmetics business led by the United States.

In especial

It is different from Taobao, which is based on genuine beauty.

Taobao has a fake, just let Ali lose face. If the United States has fakes, it will be a bit of a loss.

So called crisis, if we go well, we will turn danger into opportunity.

Us management has cut down the third party luxury business line and vigorously explored the offshore market, which shows that they have thought about this problem.