Brand Competition: Focus On Opponent Technology

Brunero Kuchinelli, the fashion tycoon "Brunello Cucinelli", looks for Mongolia yarns that meet the standards of sustainable development and uses them in overcoats (3620 pounds) and light cashmere sweaters (1990 pounds).

He invested in the construction of theaters and sports facilities for villages near Italy's Umbrian factory for workers and local villagers, and commented that his behavior would create a world of "harmonious coexistence of offspring and the earth".

Bottega Veneta spent seven years to pform a mansion in Montebello, Italy (Montebello) into a design and sample production headquarters. The headquarters has a top level ecological standard, has obtained the highest level certification of LEED green building, 75% of the building materials are recycled, and the rainwater recovery and solar energy system has been set up in the building. Veneta

The park at headquarters also carried out ecological pformation to ensure the survival environment of wild animals and plants.

The ingenious design headquarters reflects the Bottega Veneta's rigorous brand temperament and implies its respect for artisans.

Bottega Veneta chairman Marco Bisali (Marco Bizzarri) said, "on the importance of technology, craftsmen are no less than creative directors.

Craftsmen make innovations and productions with both hands, and in a work environment that makes them proud and satisfied, they make better works (such as a new polychromatic patterned wrinkle dress, 5265 pounds).

The pursuit of perfection is both an individual strategy and a penetration.

All aspects of philosophy.

We value the value of artisans very much. They are our competitive advantages. "

With this in mind, Bottega Veneta earned more than 1 billion euros in 2013, an increase of nearly 14% over 2012.

According to the latest data, the revenue in the second quarter of this year increased by more than 20% compared with the same period.

Livia Faith, an eco warrior of Copenhagen fashion summit, is Livia Firth, the creative director of Eco-Age, a brand consultancy company. She launched the Green Carpet Challenge (referred to as GCC).

The plan is to turn design works that meet sustainable standards into frequent guests on red carpet.

Her first product collaboration is

The plant dyed handbag (up to 1550 pounds) has no deforestation on the material source.

Last year, she worked with Stella McCartney to create a GCC series of garments by a designer. The main role was the lightweight luxurious evening dress (4285 pounds). The production of evening dress was mixed with all kinds of renewable silk screen, especially the ecological lace and the sustainable use of Patagonia (Patagonia) wool.

In April last year, the Bottletop foundation won the GCC brand logo.

Bottletop handbags (595 pounds) dye the Yi La Gellar ring and caps in various colors, and use the leather materials that conform to the ecological standards to weave the drawing rings into complex patterns. These works are completed by residents of Brazil Salvatore (Salvador), especially slum dwellers.

The official sustainable development organization has sniffed.

New trends, and start building contacts with interested designers.

Because Vivienne Westwood, a well known designer who resists global warming, is an active collaborator.

Her Ethical Fashion Initiative (EFI) series handbag (Abstract Orb Weekender backpack, 230 pounds, bead handbag, 160 pounds) is loved by collectors.

EFI is a project launched by the United Nations and the world trade organization. It links the world's developing countries, even the marginalized artisans and the top talents in the fashion industry, to create jobs for the former.

In EFI's collaboration with Vivian, slum dwellers in Nairobi and Marseilles community women made recycled hand printed canvas, leather scrap and scrap metal to make decorations, and completed a series of fashion handbags.