Biography Tom Ford Return To Old Club Denied

According to reports, the list of potential candidates for Gucci Gucci's new creative director is Tom Ford Tom Ford, the brand's former creative director. However, for rumors, a representative of Tom Ford said rumors were groundless, and the Tom Ford brand of the same name is still growing at a high speed. The designer himself will regard the same brand as the main task for the next 30 years.

This week, Gucci Gucci decided to "expel" the Frida Giannini, the brand creative director who left in February, so that the industry's speculation on the candidate of Gucci Gucci's new creative director is more intense. Tom Ford is the latest rumor candidate.

Tom Ford joined Gucci Gucci in 1994, and Dominico De Sole, the then chief executive of the brand, made Gucci Gucci the brink of bankruptcy to become the second largest luxury brand in the world.

At that time, Vogue, the editor in chief of the French Edition, and the founder of the fashion magazine "CR Fashion Book", the Carine Roitfeld partner, Tom Ford, has taken many famous advertisements for Gucci Gucci, and has been regarded as a classic advertisement so far.

In the first 10 years of 2004, Gucci Gucci was a synonym for sexy fashion.

After Patrizio di Marco and Tom Ford both left Gucci Gucci, along with the global economic development, the brand continued to develop. Even after the financial crisis, like many luxury brands, Chinese consumers' luxury consumption hurricanes still let Gucci Gucci be able to compete with them.

Louis Weedon goes hand in hand.

But after 2012, Gucci Gucci brand began to decline rapidly.

At the end of October 2014, Gucci Gucci's parent company Kering SA (KER.PA) opened the three quarter earnings of 30 SA as of September 2014. The Gucci Gucci business showed no signs of improvement. Sales fell 1.6% in the three quarter, down from 851 million euros in the same period last year to 851 million euros, a decrease of 1.9% over the basis, far less than the 0.6% decline expected by analysts.

According to No Agency, a research firm, sales of Gucci Gucci brand have dropped for 5 consecutive quarters, and the three quarter of this year has declined compared with sales.

For Gucci

The problem is that analysts warn that they will be eliminated if they do not improve.

Subsequently, Gucci Gucci announced that Frida Giannini and Patrizio di Marco lovers both stepped down.

There are also people in the industry who say that Tom Ford has always been a symbol of Gucci Gucci. Since he left, Gucci Gucci has been missing some "special things".

Tom Ford is currently running the same name.

It is booming, with a retail sales of about $1 billion. The brand was founded in 2005 by Dominico and De Sole, who left Gucci Gucci in 2004.

Tom Ford now has about 100 stores and e-commerce businesses.

Tom Ford and Domenico De Sole respectively owned 63.75% and 11.25% stake in the company, while Portugal cork bottle maker Am e Rico Amorim Group 2007 purchased 25% equity interest in the year.

Earlier, Am Rico Amorim tried to sell Tom Ford International stake, but failed because of the premature and leaking wind.

Tom Ford said the brand does not need to raise additional development funds or introduce new investors at this stage.

Although Tom Ford denies it will join Gucci Gucci again, but this "denial" does not represent the final result. Recently, Renzo Rosso denied that John Galliano joined Maison Martin Margiela, but it turned out to be a fact.

In addition, the brand name of Tom Ford is also quite attractive to Kering SA (KER.PA) Kai Yun group. Maybe both of them won't be decided yet.