The Topic Of Fashion Week In New York Is Constantly Changing.
Since the end of last year, there have been many indications that the 2015 New York fashion week will show more variables than ever before. WME-IMG, the owner and sponsor of New York fashion week, plans to leave the Lincoln center, which has successfully held the four fashion week, to look for more green places in the south. And the fashion club's old club, named Mercedes Benz, who has sponsored this event since 2007, is also going to split up with fashion week after the fashion show in Lincoln Center in February this year. After that, fashion week will only be known as New York fashion week. But a spokesman for Mercedes Benz said, "our relationship with fashion is not over yet. Our support for fashion business is global."
It is also in these days that WME-IMG has appointed Parson Collins, who has just removed the post of dean of the school of fashion design of the school of design of, as the consultant to take the helm of the new fashion week. "The key to our global fashion development is to pick the best and most intelligent partners, and Simon Collins is such a leader," Mark Mark, chief content director of IMG, said.
Looking forward to fresh blood
New York fashion week this year will be the first attempt to combine two major fashion show organizers in New York (the previous two disputes): IMG, a large fashion show at Lincoln Center, and Made Made Fashion Week, a newly developed and stylish designer platform, has now set up its headquarters in the meat processing area.
According to a representative of WME-IMG, they are carrying out the final negotiations on the acquisition of Made from three founders Keith Baptista, Jen lombadu and partner of the milk studio, creative director. WME-IMG proposes that the partners continue to participate in the operation of the consultancy as a consultant after the acquisition.
Made At the beginning of its establishment in 2009, it was named MAC & Milk, and was then named as MAC & Milk cosmetics company as an investor, and Lars is one of the founders of the company. After the fashion show such as Proenza Schouler, Altuzarra and Public School, Made began to emerge. Their fashion show is refreshing, no longer confined to the shed, and even surpasses the trend of IMG in the industry. In February this year, the roster of Made will include Jeremy Scott, Tim, and AUX.
Before, the biggest highlight of Made was to provide designers with free venues, production and make-up, and these tens of thousands of costs are often a heavy burden on young brands. Although IMG also counteracts the expenditure of the show by sponsoring, it still charges site fees and fashion show packages.
How the models will live in peace with the new fashion week remains to be seen. Even if everyone is going to come to the stage, the name, cost structure and sponsor status of Made will continue to use this refreshment. When asked about the ongoing negotiations, Made's partners declined to comment.
take Lincoln Center Restitution of the public
The new site is New York Fashion Week Another open question. In previous years, apart from the "milk studio" and the Lincoln Center as their main venue, Made fashion week and Mercedes Benz New York fashion week also have many venues. This year, the dairy studio will continue to host the fashion show which belongs to Made during the fashion week.
Fashion week's departure from Lincoln Center is not voluntary. After more than a year of controversy, New York's park management department finally made a decision to refuse to renew the fashion week. At the same time, the Supreme Court has issued a law requiring that any use or change of parks in the future, such as planting trees or holding activities, must be approved by the park department and the local community. The court did not approve of the Lincoln Center being used as the main venue for the fashion show, because it also affected the nearby village of damson park. Therefore, WME-IMG recently agreed to vacate the Lincoln center after the February fashion show and respond to the lawsuit put forward by the New York parks and environmentalists to restore the damook Park, and return the Lincoln center to the public.
Although these actions pose a threat to the promotion of fashion week as the center of gravity in the city, many designers and brands choose not to cooperate with any WME-IMG or Made, but instead independently organize fashion shows based on their preferences. The reason is that the borders of every fashion week inevitably expand, forcing a group of "bad" guests to cross SoHo, Chelsea, upper east side, financial district, and Broolyn.
IMG-WME continues to remain silent on site selection, but it is also revealed that the new home of fashion week will be located in the "downtown area", possibly at Culture Shed, which is being built at the Hudson courtyard, which is estimated to cost up to $3 billion. In this way, we may safely predict that last year's strong protests will not be repeated. At the same time, maybe Broolyn is growing a tree seedling, but it is too early to fashion the flower of fashion week.
Most of the changes will not come true until autumn, but one thing is going to happen in Spring Fashion Week: Ruth Finley, who drew the first schedule for the New York fashion week, decided to step down after 69 years of hosting the job. Ms. Finley is undoubtedly the legend of New York fashion industry. It is because of her and her team that New York fashion week with more than 300 shows can operate normally. This year, fashion Sunday will be forwarded to the CFDA for the first time. The association plans to digitize the fashion week and set up an official calendar for the preseason show.
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