Yonghui Supermarket Continues To Expand, Accelerate Supply Chain Integration

The exhibition is just a small episode of Yonghui's efforts to create a strong supply chain. Lenovo's introduction of milk international investment and a series of actions to increase capital Zhong Bai group all shows that "fresh boss" Yonghui is seeking greater layout.

Yonghui, who is now on the road of national expansion, is also in urgent need of replenish new suppliers. No matter what the new business platform is brewing or the Bravo YH exquisite supermarket that is trying, it is forcing Yonghui to open the "forage ahead" mode.

According to Yonghui, the core of the work in the next three years is supply chain integration.

At the same time, we actively cooperate with regional retailers all over the country to carry out joint procurement while maintaining a certain speed.

Speed up nationwide expansion

"Since Shang Chao and consumers have gone the most recently, why not let the sale of products be more popular?"

Weng Haihui, vice president of Yonghui supermarket, said in an interview with reporters.

In his view, the process of "going to the whole country" of characteristic commodities must vigorously exert the advantages and functions of the main channel of circulation, which can display goods and bring new supply opportunities to business super enterprises.

It seems that Yonghui, which is eager to upgrade the supply chain, has found another possibility to enhance its purchasing power.

Weng Haihui said that Yonghui supermarket can directly feel what kind of products are liked by consumers.

It is reported that exhibitions will be held in Shanghai, Xi'an, Chengdu and other national regional central cities.

In fact, in this era when the entity store is seriously affected by the electricity supplier and consumer shopping is diversified, it is a more and more difficult issue for any retailer to win consumers' liking.

But the core demand of consumers has not changed.

According to Weng Haihui, the sales volume of local commodities in Fuzhou, including the fresh Fujian, is around 60%, and the annual sales volume of Fujian commodities is about 2000000000 yuan.

Through this event, Yonghui also tasted the sweetness. Yonghui's suppliers in Beijing supermarket had only 8 Fujian enterprises, and 16 new ones after the exhibition.

Yonghui, which focused on building commodity competitiveness, also handed out a good performance answer book in 2014, achieving a net profit of 851 million yuan, an increase of 18.05% over the same period last year, and its performance grew against the market.

With milk international 5 billion 700 million yuan strategic financial support, Yonghui supermarket started a big business, and 31 of the 54 stores in the whole year were opened last year. As of January 15, 2015, Yonghui supermarket has opened 340 stores.

According to Weng Haihui, Yonghui has signed 161 stores that have not yet been opened, and Yonghui will maintain the speed of 50 stores a year, but if there is a suitable opportunity, it will take the initiative to take the way of mergers and acquisitions to expand.

Yonghui's speed of expansion is obviously accelerating. Now Yonghui has completed the pformation from the regional leader to the national retailer. With Yonghui's fourth increase in number, its penetration intention to the central and western market is becoming more and more obvious.

Under the speed of Yonghui national layout, how to find new suppliers across the region is also testing Yonghui's wisdom.

In response, Weng Haihui said that Yonghui put forward a plan to build a joint procurement and supply chain, which will continuously improve the cooperation mode with suppliers, reduce costs and improve product quality assurance so as to improve profitability.

From open shop competition to procurement cooperation

Yonghui supermarket chairman Zhang Xuansong had previously said that the core issue of the development of China's retail industry is "corruption."

What he means is clear about retail entry fees and agency mechanisms everywhere.

Weng Haihui told reporters that Yonghui will change the pattern of past development, while maintaining the pace of opening shops, and actively working with all parts of the country.

Cooperate in joint procurement.

"Commodity exhibition activities also want to arouse peer sympathy, such as wumi or Shandong Jia Jia Yue, etc., to go to Yonghui base camp to purchase Fujian, while Zhong Bai can also organize BBK and Wumart to buy in Hubei."

Compared with local retail enterprises, multinational retail giants get huge price advantage from suppliers.

But in Weng Haihui's view, the regional retail enterprises jointly purchase, the commodity variety and quantity are enough, which is also equivalent to the national procurement, so as to achieve the purpose of reducing procurement costs and increasing profits.

"In the past, due to the lack of linkage mechanism between regional retail enterprises, the procurement blind area was created.

Na Yonghui and China 100 cooperation, Yonghui has a joint board seat, and will carry out multi-level cooperation with China 100 group, including joint procurement of daily necessities and foods for larger purchases, and sharing of advantage channels, so that many procurement information is exchanged with each other.

Weng Haihui said.

Competition from open shop

Cooperation can be integrated through expanding the scale of joint procurement among enterprises.

It may be one of the developing directions of China's retail industry in the future.

Some analysts believe that a series of actions symbolized the fine development of Yonghui from extensive shops to the optimization of supply chain system.

However, cross regional joint procurement is also equal to the retail bargaining advantage of all retailers to open up to their peers, so that the core competitiveness of the commodities can be lost.

In this regard, Weng Haihui has different views. Wherever he goes, Yonghui advocates the aim of sharing and opening in the industry.

"Retailers should not be big and strong, because we are dealing with consumers, and we must let consumers satisfy their products.

Moreover, the creator of profits is consumers, not peers.

With the upgrading of consumption, consumers' demand for high-end import products is also increasing.

In Yonghui's 2014 expansion, there are 12 Bravo YH exquisite supermarkets, and Bravo YH exquisite supermarket is an important move for Yonghui to seek pformation. It also puts forward higher requirements for Yonghui international supply chain.

However, after Yonghui's 29 million holding of a trading company in Shanghai, it further strengthened the supply of imported goods.

In particular, in August 2014, Yonghui international milk international will enable Yonghui's international supply chain to compete with international retailers.